RECONSIDERING REVENUE AND PRICING MODELS
Economists and business pundits around the world all believe in this one thing: Businesses exist to create value. Customers expect good value in return for the price they pay for…
THE NEW ERA OF TRANSFORMING STRATEGIES
Compiled & Insights from Ashfaq Zaman, CPA Despite all the progress made in the last few decades in strategy management, organizations are still failing to get things done…
DATA ANALYTICS IN SPORTS
Sports has always been a part of our lives. Whether it's just watching a test cricket match on a lazy afternoon, or getting into an absolute frenzy during the Premier…
TRENDY AND INNOVATIVE PRODUCT PACKAGING
By Khondker Faraz Shafiq Store shelves are often the first points of contact that customers have with a product or brand. The first impression that they get from the product…
THE GAME-CHANGING ERA OF INFLUENCER MARKETING
By Nafisa Nawal Khan In this age of digital, the world of marketing has seen several strategies bloom and do wonders. When it comes to digital marketing, for more than…
WHY PR WON’T BE OBSOLETE ANYTIME SOON
By Masuk Ur Rahman Public Relation is considered to be the oldest communication medium and the only medium for mass communication before advertisement took the place. With the rise of…
THE PROSPECTS OF LEISURE INDUSTRY
By Arshae Ahmed With a concentration on recreation, entertainment, sports and tourism, everything associated with leisure is now almost a part of our everyday life. It's quite obviously evident how…
A BRIGHT BUSINESS PANORAMA AHEAD
By Qazi Mustabeen Noor When chemists in England first discovered polyethylene by accident, little did they know that they would discover something harmful for the planet. Even in the late…
REIMAGINING LUXURY BRANDS
By Arshae Ahmed Have you ever walked inside a glamorous high ceilinged mall, with stores of the biggest brands in the world to your left and right, dreaming about the…
Who will be the Frontrunner in Bringing 5G Devices to the Market?
5G connects everything we know, and serves as the foundation of an intelligent world. Huawei has the system-wide capability from chipset, network, and devices to cloud services for allowing users…
THE 10 YEAR MARKETING CHALLENGE
So it's the start of a New Year... People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in…
THE DAWNING AGE OF ZETTABYTE
Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet,…
MONEY IN THE AIR
No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can…
HOW TO IMPROVE YOUR BRAND CONSIDERATION
One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might…
THE RISE OF GREEN BEAUTY
Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector-one that…