Destination Bangladesh
Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other…
The Innovative Sehri Marketplace
By Kazi Aaquib Shams Sehri, Suhoor, Suhur, "pre-dawn meal", or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved…
Economic Boom – The Eid Way
by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes…
How to Make Your Idea a ‘Hot Selling Cookie’?
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…
Unleashing the Potentials of Mobile Advertising
by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable…
The Must-haves to Survive in the Digital Era | Tajdin Hassan | Head of Marketing, The Daily Star
Tajdin Hassan, Head of Marketing, The Daily Star was one of the Lecture Series Speakers at the recently held Bangladesh YouthFest. Mr. Tajdin Hassan inspired the students with his insightful session…
Interactive Experience: The Future of Brand Activation in Bangladesh
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
Telcos on Digital
by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In…
Is Footwear Bangladesh’s Next Export Tiger?
Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear…
Millennials – The Group Market Leaders Need to Focus On
by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand…
Shopping Bags on a Railing --- Image by © Randy Faris/Corbis
Selling to the Smart Shopper of Today
Consumers around the world are increasingly shopping in a variety of ways and we are starting to see the rise of the Omnishopper – the consumer who transcends channels –…
App Marketing: Landscape, Trends, Marketing Frameworks By Carrie Chen
Carrie Chen is part of Telenor Digital's Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor's app products and in…
The Future of Content & Service Landscape
OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as…
Finance Will be Shaping Business Velocity and Transparency
Zinnia Tanzina Huq, Finance Director, GSK Bangladesh on the Ins and Outs of Finance In a traditional organization, major departments made up of Finance, Human Resources, and Marketing/Sales, work separately…
Birds of the Same Feather Don’t Flock Together
Mr. Mahtab Uddin Ahmed, Chief Operating Officer of Robi on Cross Functional Collaboration In a traditional organization, major departments made up of Finance, Human Resources, and Marketing/Sales, work separately in…