Playful Presentations and Rhetorics: An Odyssey
A story is told when there’s a point to make, a moral to address, a lesson to teach. But it so happens that often, we indulge ourselves with the contents…
Disruptive Marketing: A great tool, only in the right hands!
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
The Return of Brands: Creativity and AI Leading Marketing Trends in 2024
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
Why do we keep coming back to ‘hard-to-work’ analog tech?
I've always been very vocal about my love for retro tech. Apart from having emulators of old Nintendo Switch and Game Boy, I still own a flip feature phone with…
No Hard Feelings: Love Capitalism and Valentine’s Spirit
Valentine's Day, sometimes criticised for its commercialisation, shows capitalism's complicated network of relations. From handmade love notes to pre-printed Hallmark cards, the exchange of gifts and thoughts on this day…
The case of the chief wellbeing officer: Why it matters?
Mental health challenges are rising globally. At the same time, the concept of work-life balance is also being replaced in our workplaces. In the corporate landscape, profit always takes centre…
Bashundhara Paper Sector: Leading Towards Sustainable Excellence
In the intricate tapestry of global sustainability, the paper industry serves as a linchpin, with Bashundhara Paper Sector (BPML & BMPIL) at the forefront in Bangladesh. A steadfast commitment to…
From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”
A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…
Product Placement – The Next Current Big Thing
Before I start talking about Product Placement, I should reinforce a fact on the changing pattern of people’s screen-watching. The change is happening globally and is clearly visible in Bangladesh.…
Unleashing The Power of Customer Data: The Role of CDPs
The Data Tale Isn’t it interesting how sometimes we may be thinking of a product and end up seeing an advertisement for it? While the context remains undecipherable, let’s look…
Crafting a Narrative: A Brand Blueprint
The modern brand game is more of a drive for storytelling backed with relevant drivers of experience, acquisition and retention instead of just putting out an offering and hoping for…
Why does your organisation fail at building brand values during this disruptive times?
“That's cute—but don't tell anyone about it.”- when Kodak engineer Steve Sasson invented the first digital camera in 1975, Kodak executives could not spare a better reply for the history…
A Look into Metropolitan Transformation
A metropolitan area, with its ceaseless energy and boundless possibilities, is a testament to human potential. It is a realm where cultures converge, and opportunities flourish. A metropolitan area, commonly…
Keeping the Production Lane Ongoing During Difficult Times
When Star Particle Board Mills Limited started manufacturing boards in 1962, the company pioneered a very potential industry in Bangladesh. For the last six decades, Partex Board has maintained the…
Designing Corporate Purposes For Impact
Over the last decade, purpose has become the flavour du jour for corporations. Its popularity fuelled by statistics, reports, and CEOs extolling its virtues including: socio-environmental good, a north star…