THE RISE OF GREEN BEAUTY
Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector-one that…
Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector-one that…
Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy's best friend, the poet Lord Byron. Lord Byron…
By Fabiha Naz Kabir "Creative destruction is the essential fact about capitalism," said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product…
THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid "Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?" "Will there…
Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in…
In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British…
In a conversation with Dan Clarke, CEO and Founder of disruptient Dan Clarke is a well-known thought leader in the digital marketing space. His experiences range from SEO, SEM, social…
by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?' Much as I was tempted to…
Being a 90's kid, I remember watching the television series named "Robocop", which showed police officers using a telephone that could show live video of the person at the other…
Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview…
Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical…
There’s an information overload, everywhere. How did you and I cope with that? Just by becoming picky! Your subconscious has a set of filters that tells you what to consume…
“Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my…
Tajdin Hassan Head of Marketing | The Daily Star The news media industry we talk about today was gradually developed through many adoptions and changes brought in the picture by…
Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like…