THE 10 YEAR MARKETING CHALLENGE
So it's the start of a New Year... People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in…
THE DAWNING AGE OF ZETTABYTE
Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet,…
MONEY IN THE AIR
No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can…
HOW TO IMPROVE YOUR BRAND CONSIDERATION
One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might…
THE RISE OF GREEN BEAUTY
Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector-one that…
ARTIFICIAL INTELLIGENCE AND THE FUTURE OF CONSUMPTION
Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy's best friend, the poet Lord Byron. Lord Byron…
AN EFFECTIVE WAY OF CONTINUOUS INNOVATION
By Fabiha Naz Kabir "Creative destruction is the essential fact about capitalism," said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product…
FUTURE OF MARKETING AND SALES PRACTICES
THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid "Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?" "Will there…
8 TOP TRENDS OF MARKETING IN ASIA 2018
Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in…
INTEGRATING TRADITIONAL WITH DIGITAL
In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British…
LEARNING THE ART OF MARKETING ONLINE CONTENT
In a conversation with Dan Clarke, CEO and Founder of disruptient Dan Clarke is a well-known thought leader in the digital marketing space. His experiences range from SEO, SEM, social…
Close up of raw noodle cup
Is Digital Advertising Critical for Brands?
by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?' Much as I was tempted to…
Internet of Things – The Future is Here
Being a 90's kid, I remember watching the television series named "Robocop", which showed police officers using a telephone that could show live video of the person at the other…
Towards an Innovative Bangladesh
Ask what Innovation means, and most likely you will hear multiple versions, with multifaceted approach. Some would appear so complex that, you would feel it only falls under the purview…
Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)
Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical…