Bangladesh’s Rooftops Could Power the Country
On 17 August the National Board of Revenue issued a clarification that should never have been necessary. Industrial users, it confirmed, could continue importing solar equipment at 1 percent duty…
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough that it rarely gets examined: run an advertisement long enough and people stop noticing it, so you retire the thing…
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel about a brand. People usually do not remember what a…
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built to hold attention long enough to close. None of that…
BBF Monthly | September 2026
The September 2026 edition of BBF Monthly opens with Bangladesh’s approaching LDC graduation, examining what the country’s major industries need to remain competitive beyond preferential market access. The issue broadens…
THE SUSTAINABILITY LEADERSHIP AWARD
The Sustainability Leadership (TSL) Award is a joint initiative of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and the German development agency GIZ, delivered under German Cooperation and presented…
4th Bangladesh Fintech Award 2026 Opens Nominations to Recognize Fintech Excellence of the Year
The 4th Bangladesh Fintech Award 2026, an initiative of Bangladesh Fintech Forum and organized by Bangladesh Brand Forum, has officially opened its call for nominations. Returning for its fourth edition,…
Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
The Three-Tool Stack
Ask a chief marketing officer a simple question and watch them squirm: of all the money you spent on advertising last year, which half actually worked? For most of the…
The Grade Problem
In January, copper briefly traded above $14,500 a tonne. The metal had crossed $12,000 for the first time in its history only the month before. By the standards of a…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
Bigger, Cheaper, or More Capable: The Ad Groups Diverge
Laura Higgins runs brand and innovation at Dollar Shave Club. She spent years at Procter & Gamble, which is to say she knows exactly what an agency is for. Asked…
The ROI Obsession: Can Brand Building Survive Quarterly Pressure?
Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
Ask Better Questions: The most underrated skill in every room
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle you with stories. They asked you things, and then they…
The AQI Generation: When checking the air became as normal as checking the weather
The morning glance now carries two numbers: the temperature, and the air. In Dhaka, where the second one is rarely good news, a whole generation has learned to read the…