Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
Semiotics Unlocking the Secret Code to a Desirable UX
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have codified rules of…
Tell a story in marketing
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
Ethics in Metaverse
Ethics in Metaverse The term "metaverse" originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world…
TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
How to make the best use of linkedin for personal branding
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…
Living in a Men’s World: How Data Biasness Makes Women Invisible
Have you ever felt your smartphones are uncomfortably larger than your hands? Or the seatbelt in your car does not fit you properly? Or have you always felt that you…
Cognitive Dissonance in Consumer Buying Behaviour
The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot…
WHAT’S NEXT FOR NETFLIX?
Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of…
AI & Machine Language And its Limits
Winter in bangladesh comes with some cultural rituals and celebrations. The season-long wedding ceremonies are one of those vibrant flairs of winter. Every marriage begins a new journey, and every…
Cashless Society: The Next Step of Transaction in Bangladesh?
A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…
Non-Fungible Token
Over the past decade, cryptocurrencies and blockchain have made a huge wave in the global economy. From its inception, crypto-currencies managed to take control of the economy of certain industries…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Triumph of local startups
Bangladesh is witnessing a brand new generation of startups, making their presence felt not just in the domestic sphere but also globally. Bangladesh is developing very fast and there is…