Non-Fungible Token
Over the past decade, cryptocurrencies and blockchain have made a huge wave in the global economy. From its inception, crypto-currencies managed to take control of the economy of certain industries…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Triumph of local startups
Bangladesh is witnessing a brand new generation of startups, making their presence felt not just in the domestic sphere but also globally. Bangladesh is developing very fast and there is…
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
Tracking Covid-19: Knowledge and Attitude Patterns Among Bangladeshis
Abstract: The knowledge, attitudes, and practices (KAP) of the educated elite have serious implications for containing the spread of Covid-19 in Bangladesh. As opinion leaders, if they are negligent, they…
Hatching Chatbots for eCommerce in Bangladesh
Online shoppers in Bangladesh are well-known to be among the first generation of f-Commerce buyers - the boom of social commerce that emerged with the popularity of Facebook and Instagram.…
TAKING FLEXTIME BEYOND PANDEMIC
Here is a fun fact. Research suggests that a shift in behavior if continued, can become a habit in 66 days. The first case of the COVID-19 outbreak can be…
KEEPING EDUCATION RUNNING ONLINE
Online courses have been around for a considerable amount of time. E-learning has experienced a striking growth, empowering users with opportunities to expand their knowledge and learn indispensable skills, in…
B2B E-COMMERCE: A POSSIBILITY IN THE PANDEMIC
Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in…
MONEY LAUNDERING
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
HOW INSTAGRAM IS TRANSFORMING SHOPPING
On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on…