The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot…
Is Netflix in crisis? During reading this piece, you may as well be planning what to stream this weekend on Netflix. The company that introduced us to the world of…
Winter in bangladesh comes with some cultural rituals and celebrations. The season-long wedding ceremonies are one of those vibrant flairs of winter. Every marriage begins a new journey, and every…
A digital economic system has long been introduced in Bangladesh. With the help of private organizations such as Bkash and Rocket, the transfer of finances through electronic means has gained…
Over the past decade, cryptocurrencies and blockchain have made a huge wave in the global economy. From its inception, crypto-currencies managed to take control of the economy of certain industries…
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Bangladesh is witnessing a brand new generation of startups, making their presence felt not just in the domestic sphere but also globally. Bangladesh is developing very fast and there is…
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
Abstract: The knowledge, attitudes, and practices (KAP) of the educated elite have serious implications for containing the spread of Covid-19 in Bangladesh. As opinion leaders, if they are negligent, they…
Online shoppers in Bangladesh are well-known to be among the first generation of f-Commerce buyers - the boom of social commerce that emerged with the popularity of Facebook and Instagram.…
Here is a fun fact. Research suggests that a shift in behavior if continued, can become a habit in 66 days. The first case of the COVID-19 outbreak can be…
Online courses have been around for a considerable amount of time. E-learning has experienced a striking growth, empowering users with opportunities to expand their knowledge and learn indispensable skills, in…
Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in…
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…