TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
International Women’s Day Campaigns by Brands in Bangladesh
International Women's Day is celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence…
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year. I usually start…
Inside the GenZ mind of work culture
The world is fast changing, and it is an old story. But it couldn't be more true for Gen Z and their process of choosing their workplace. There is a…
The Past, Present, and Future of Corporate Architecture
Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental…
The Conclusion of a Glorious Epoch
Calling back to the days when we lived our own football career through a game is a real tear-jerker. Those were the golden days when we, as children, lived through…
Why are billionaires investing in anti-aging technology?
Men's quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies…
THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS
Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
REDEFINING THE BUSINESS MODEL
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this…
FINANCIAL SERVICES TRENDS 2020
The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…
HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING
By Nafisa Nawal Khan It cannot be denied that today's audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of…