SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
“Attention”! – Now there’s 4 types of it
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
Scrolling Paralysis: When the Swipe Never Stops
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Stand Out in a Sea of Ads: The Rise of Cash-Back Offers and Item-Level Promotions
Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…
Top 10 Marketing Trends – 2025
Dive into the revolutionary marketing trends of 2025, the forces driving change, sparking creativity and reshaping our world. 1. Building Trust Through Transparent Data Design: As customer data becomes a…
WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Digital Audio Advertising: The New Era of Creativity and Empathy
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
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