Destination Bangladesh
Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other…
The Innovative Sehri Marketplace
By Kazi Aaquib Shams Sehri, Suhoor, Suhur, "pre-dawn meal", or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved…
IT and ITES Growth Key to Achieving Digital Bangladesh
With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES…
Pharmaceutical Industry Remains a Key Thrust Sector
By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country's economy. The sector utilizes highly skilled manpower along…
The Bangladesh Growth Story
By LightCastle Partners Bangladesh's growth story is one that few saw coming. In the face of persistent challenges, the country's stable economic growth has provided the bedrock for a prosperous…
Bangladesh YouthFest Held in Chittagong
Chittagong has been the most happening round of YouthFest. It was held in University of Chittagong, on 22nd March. Mr Wahid Malek, Managing Editor of the Daily Azadi, and Prof.…
Grameenphone: Empowering the Aspiration of Customers
The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high…
How Radio Foorti Became the Most Popular FM Radio Brand
With hip and happening music, cheerful, fresh and energetic RJs, Radio Foorti began its journey on 22nd September 2006 and since then, has grown to be the strongest FM brand…
Prothom Alo – More Than Just a Newspaper
Prothom Alo is the largest and most popular newspaper of Bangladesh based on circulation and readership. Recently the daily has completed a long journey of 17 years thanking its 5.5…
The Food Joint Brand with the Best Customer Satisfaction
KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah…
The Branding Strategies of OTOBI
"OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited." He…
Aarong – Bridging Fashion with Craftsmanship
Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few…
Evolution of the Brand LUX in Bangladesh, since 1964
LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully…
The Story of BSRM: How a Brand Changed an Industry
In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by…
Mobile Mania – A Look into the Frenzied Market
Mobile telephony, among others, has a tremendous future in Dhaka – the most populated city in the world that is still growing at an unprecedented rate, as are its middle…