In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
To make customer access easier, Electro Mart Group, one of the country’s leading manufacturers and marketers of global electronics and home appliance brands Konka, Gree, and Haiko, has inaugurated a…
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
Remember when ads used to make sense? When a sports gear ad appeared right beside a football article, or a coffee brand showed up while you were reading about productivity?…
Search Engine Optimization (SEO) was once the holy grail of online visibility. For decades, creatives, marketers, and businesses alike danced to the rhythm of Google’s algorithms—optimising keywords, perfecting meta descriptions,…
“At Deepto, we’re not just broadcasting—we’re story-building, brand-partnering, and future-shaping.” The New Reality for Broadcasters The Bangladeshi media industry is undergoing a structural shift. Audiences are no longer platform-loyal.…
Gen Z has radically changed media habits more than any other generation. They were raised on algorithm-driven platforms and influenced mobile-first behaviours since their birth in the late 1990s and…
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
In today's digital-first marketing world, there's a new kind of pressure quietly shaping every click, every ad, and every campaign: data privacy. With every new regulation—be it Europe’s GDPR, California’s…
In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…
Games have traditionally been segmented by platform, distinguishing players by PC, console, or mobile. Even a decade ago, it was extremely hard to find a multiplayer game that could be…
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…