Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
In today's digital-first marketing world, there's a new kind of pressure quietly shaping every click, every ad, and every campaign: data privacy. With every new regulation—be it Europe’s GDPR, California’s…
In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…
Games have traditionally been segmented by platform, distinguishing players by PC, console, or mobile. Even a decade ago, it was extremely hard to find a multiplayer game that could be…
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
Last year, a popular coffee chain in the UK launched a limited-edition flat white. It had fancy packaging, a splash of oat milk, and a new name. The Price? Nearly…
Whenever it comes to sports, I feel like those of us who had our childhood in the 2000s witnessed the best era of sports fandom. Be it cricket, football, or…
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
In April 2025, Google announced it would retain third-party cookies in its Chrome browser, reversing its earlier plan to phase them out by 2024. This unexpected shift, influenced by regulatory…
Before I dive into this edition of the newsletter, I want to take a moment to express my sincere gratitude to everyone who has shown their support and evangelized my…
A Generation Unlike Any Before Today’s kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they’re toddlers, they’re swiping,…
Sustainability has evolved from being just another buzzword to a fundamental aspect across various industries. As the growing concern for climate change gains traction and consumers become more conscious of…
In early 2024, Vietnamese fashion brand Juno tested Meta’s AI-powered Advantage+ Shopping Campaigns against its regular ad strategy. The difference was stark. With deep learning in control, Juno saw a…