The Expanding World of Buy Now, Pay Later
BNPL was sold as a smarter way to afford things you want. What the 2026 data shows is something different: it is increasingly how people afford things they need —…
The Product Markets Itself. Now What?
When Dropbox launched in 2008, it grew to 4 million users in 15 months without a significant advertising budget. The mechanism was a referral programme built into the product itself:…
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
89 Campaigns Recognised at the Prestigious 9th Digital Marketing Award
Celebrating its 9th remarkable year, the widely acclaimed Digital Marketing Award — an initiative of Bangladesh Brand Forum, presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator…
When Creator Content Meets Retail Data
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
Downloaded Once, Forgotten Forever
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
The Agentic Web: What Brands Need to Rethink Now
In November 2025, Adobe tracked a 1,200% jump in retail traffic from AI sources. Not AI-assisted traffic. Traffic where an AI system did the browsing. The human never visited the…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
POP5 Wins Bangladesh’s First Ever D&AD Pencil
POP5 has made history as the first Bangladeshi agency to win a Pencil at the globally prestigious D&AD Awards, one of the toughest and most respected creative competitions in the…
How bot traffic is reshaping digital audience targeting
There is a quiet crisis playing out inside the dashboards of marketing teams across the world. Campaigns deliver strong click-through rates. Audiences look engaged. MQL numbers are hitting targets. And…
Nominations Open for the 9th Digital Marketing Award (DMA) 2026
Nominations for the 9th edition of the Digital Marketing Award (DMA) are now open, with submissions beginning on March 30, 2026, and closing on May 10, 2026. An initiative of…
THE FIRST JOB THAT DOESN’T EXIST YET How AI Is Changing Entry-Level Jobs in Marketing
The Numbers Graduates Need to See Start with the data, because it doesn't flatter. A 2025 survey of 84 C-suite executives found that AI is eliminating entry-level positions at 52%…
ChatGPT Turns to Advertising. What Does It Mean?
The past two decades have established the digital advertising sphere of business owners as follows: Study Google Ads, dominate Facebook Ads and forecast your path to clicks. This is coming…
Banking as a Lifestyle: How Apps Are Winning the 21–35 Generation
It is 7:42 in the morning in Dhaka. A 26-year-old graphic designer opens her phone before she opens her eyes. She checks her bKash balance, splits last night's dinner bill…
Idea Saturation: Why Leaders Need to Say No to More Ideas
Picture a Monday morning briefing at any mid-sized advertising agency in Dhaka — or Dubai, or Delhi, or Dallas. The brief is on the table. The campaign deadline is looming.…