Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
Dhaka runs a commercial week found in almost no other city: zoned, staggered, and packed into a Friday–Saturday surge. It is also the clearest window onto how the country really…
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
The gap between economic sentiment in emerging and developed economies is widening in 2026 — and for once, the optimism in the developing world may be grounded in something more…
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
BNPL was sold as a smarter way to afford things you want. What the 2026 data shows is something different: it is increasingly how people afford things they need —…
When Dropbox launched in 2008, it grew to 4 million users in 15 months without a significant advertising budget. The mechanism was a referral programme built into the product itself:…
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
Celebrating its 9th remarkable year, the widely acclaimed Digital Marketing Award — an initiative of Bangladesh Brand Forum, presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator…
Advertising has always had a measurement problem. Brands could tell you how many people saw the campaign. They could tell you how many clicked. What they struggled to tell you…
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
In November 2025, Adobe tracked a 1,200% jump in retail traffic from AI sources. Not AI-assisted traffic. Traffic where an AI system did the browsing. The human never visited the…