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The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the…
"It is a truth universally acknowledged" that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples…
Brands are vital integrations of our life. Brands made us believe that the essentials we use define who we are. The clothes we wear, the phone we use, and the…
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we'd like to share some…
Fast fashion took off in the 2000s as polyester overtook cotton as the most popular fiber globally. Since then, garment production has doubled globally and by 2030, it is estimated…
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
Brands should reinvigorate and deliver on their purpose to make an impact
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
