Fast fashion took off in the 2000s as polyester overtook cotton as the most popular fiber globally. Since then, garment production has doubled globally and by 2030, it is estimated…
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
Brands should reinvigorate and deliver on their purpose to make an impact
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
The trends and conversations that could shape 2021 according to Facebook IQ
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
As the pandemic thrashes industries worldwide, a certain faction of professionals is severely affected. The impact of the outbreak has laid bare the already perilous economic climate in which the…
Modern societies were built on the successful management of risk at an everyday level built on the principle that if individuals trust others, it will pose minimal, if any, harm…
Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer's interaction. Therefore, great customer experience can mean meeting or exceeding the expectations…
The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in…
