Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
When Colours Set the Trajectory for Fashion House Branding
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
Some remarkable communications on International Mother Language Day 2023
bKash RFL Houseware Grameenphone SMC ORSaline-N Fresh Shwapno Ispahani Mirzapore Daraz ACI Pure Salt PRAN Frooto Arla Nurtaj MARKS Full Cream Milk Powder SEYLON TEA Bangladesh Igloo Ice Cream Omera…
The World Cup Labyrinth of Fifa and Qatar
The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the…
An ode to Jane Austen & how she became a brand
"It is a truth universally acknowledged" that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples…
Ethical Branding
Brands are vital integrations of our life. Brands made us believe that the essentials we use define who we are. The clothes we wear, the phone we use, and the…
BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Mother’s Day: Inspiring Communications by Brands in Bangladesh
Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we'd like to share some…
H&M’S ‘LOOOP’ RECYCLING SYSTEM TRANSFORMS GARMENTS WASTE INTO NEW WARDROBE FAVOURITES
Fast fashion took off in the 2000s as polyester overtook cotton as the most popular fiber globally. Since then, garment production has doubled globally and by 2030, it is estimated…
TBWA\Benchmark crafts ‘Bank with belief’ featuring real life believers to relaunch Standard Chartered Saadiq
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
MINIMAL IS THE NEW BLACK THE GLOBAL RISE OF MINIMALIST BRAND DESIGNS
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
DEVELOPING PURPOSE DRIVEN BRANDS
Brands should reinvigorate and deliver on their purpose to make an impact
‘Goodness in a Glass’ by TBWA\Benchmark for Standard Chartered
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
‘Homecoming’ by TBWA\Benchmark for Standard Chartered
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…