IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…
OPINION: 20 GAPS THAT MARKETERS CAN BRIDGE IN 2020
The role of brands in 2020 will have to go beyond selling, entertaining and CSR. The world needs brands to step up and participate in solving the real problems and…
SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES
In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding…
DBL CERAMICS – A NEW DEFINITION OF VERSATILITY
Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation…
MERGING RETAIL WITH EXPERIENCE
Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early '90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail…
RETAILING INTO THE NEW DECADE
Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is…
Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears
Singapore, 18th February 2020 – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative…
CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE
Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish…
DIGITAL BRANDING FOR HOTELS: THE FOUR E’S TO SUCCESS
By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University's School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues…
NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019
The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the…
A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…
NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019
Bangladesh is moving into the modern world of advertisement and the brands' marketing game has been on the rise. Brands are now more conscious of putting their A-game in front…
SOCIAL ISSUES IN ADVERTISEMENT
IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided…
ROLE OF BRANDS IN DIGITAL ERA
The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for…