By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University's School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues…
The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the…
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…
Bangladesh is moving into the modern world of advertisement and the brands' marketing game has been on the rise. Brands are now more conscious of putting their A-game in front…
IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided…
The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for…
2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely…
Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that…
In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British…
Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised…
"Robi Bangladesh YouthFest 2017 Powered by Sailor" is an initiative of Bangladesh Brand Forum with the motto of 'Transforming 8 Divisions through Knowledge and Innovation'. Name of the initiative itself…
Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion…
The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values…
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
Osama Bin Noor was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival…