BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
Mother’s Day: Inspiring Communications by Brands in Bangladesh
Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we'd like to share some…
H&M’S ‘LOOOP’ RECYCLING SYSTEM TRANSFORMS GARMENTS WASTE INTO NEW WARDROBE FAVOURITES
Fast fashion took off in the 2000s as polyester overtook cotton as the most popular fiber globally. Since then, garment production has doubled globally and by 2030, it is estimated…
TBWA\Benchmark crafts ‘Bank with belief’ featuring real life believers to relaunch Standard Chartered Saadiq
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
MINIMAL IS THE NEW BLACK THE GLOBAL RISE OF MINIMALIST BRAND DESIGNS
Brand minimalism as a concept didn’t just arrive on the spot as a one-stop solution to all major and minor branding issues. Subtle changes along the path solved some problems while giving rise to newer ones for the brand until the logo design reached an optimum that satisfies all aspects of branding. Therefore, the minimalistic brand design evolved entirely through a step-by-step process of trial and error.
DEVELOPING PURPOSE DRIVEN BRANDS
Brands should reinvigorate and deliver on their purpose to make an impact
‘Goodness in a Glass’ by TBWA\Benchmark for Standard Chartered
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
‘Homecoming’ by TBWA\Benchmark for Standard Chartered
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
GAMIFICATION: SCORING BIG ON CUSTOMER ENGAGEMENT
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
THE TRENDS AND TOPICS THAT COULD SHAPE THE YEAR AHEAD
The trends and conversations that could shape 2021 according to Facebook IQ
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
IMPACT OF COVID-19 ON LOCAL ART COMMUNITY AND CULTURAL WORKERS
As the pandemic thrashes industries worldwide, a certain faction of professionals is severely affected. The impact of the outbreak has laid bare the already perilous economic climate in which the…
THE FUTURE OF RISK
Modern societies were built on the successful management of risk at an everyday level built on the principle that if individuals trust others, it will pose minimal, if any, harm…