Meena Bazar Expanded Footprints at Mirpur-11.5 and Aftabnagar
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…
From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”
ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at…
Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection
The costs associated with developing B2B products and acquiring customers are substantial. In fact, they are often significantly higher than the first year’s revenue produced by selling the product. But…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Apple Intelligence is here!
Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Disruptive Marketing: A great tool, only in the right hands!
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
The Return of Brands: Creativity and AI Leading Marketing Trends in 2024
Brands Are Back—And They’re Driving Growth. Both the nature of the conversation and the mix of attendees gathered on the Croisette highlighted a shift back to brands this year. The…
What’s Your Brand Strategy: Distinctiveness or Differentiation?
I wrote this piece while preparing for a brand strategy planning session for a growing consumer product brand. From what I've seen, this ongoing dilemma among entrepreneurs and marketers is…