DEVELOPING PURPOSE DRIVEN BRANDS
Brands should reinvigorate and deliver on their purpose to make an impact
‘Goodness in a Glass’ by TBWA\Benchmark for Standard Chartered
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
‘Homecoming’ by TBWA\Benchmark for Standard Chartered
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
GAMIFICATION: SCORING BIG ON CUSTOMER ENGAGEMENT
Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike…
THE TRENDS AND TOPICS THAT COULD SHAPE THE YEAR AHEAD
The trends and conversations that could shape 2021 according to Facebook IQ
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
IMPACT OF COVID-19 ON LOCAL ART COMMUNITY AND CULTURAL WORKERS
As the pandemic thrashes industries worldwide, a certain faction of professionals is severely affected. The impact of the outbreak has laid bare the already perilous economic climate in which the…
THE FUTURE OF RISK
Modern societies were built on the successful management of risk at an everyday level built on the principle that if individuals trust others, it will pose minimal, if any, harm…
CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS
Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer's interaction. Therefore, great customer experience can mean meeting or exceeding the expectations…
COMMUNICATION IN THE TIME OF CORONA
The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in…
QUARANTINE SHORT FILM FEST BY PROTHOMALO.COM
Home quarantine has entirely changed the way we live and see this world. To begin to document the legacy of this rare time, prothomalo.com presents Quarantine Short Film Fest 2020…
Stay Home Challenge with Webable and UNDP
Series of unfortunate events under this month-long lockdown has started to take a toll on our sanity, but we have to do it for the sake of ourselves and others.…
GRAMEENPHONE – ENVISIONING INCLUSIVITY
Yasir Azman, the newly appointed CEO of the country’s leading telecommunication service provider Grameenphone is regarded as one of the most prominent business leaders of recent times in the country.…
VINI – PATH TO MULTI-BRAND FAME
Can you tell us about the journey of VINI Cosmetics so far? VINI is a venture from the entrepreneur, Darshan Patel who has made his name as a brand creator…
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