How Amazon Conquered the World
In the summer of 1994, a job posting for software engineers was made on Usenet, an early forerunner of Internet forums. The firm in question intended to "pioneer commerce on…
Surviving Cost-Cutting: The Art of Balancing Brand Building and Direct Marketing
In many organisations, restructuring is an unexpectedly common event, often occurring as a semi-annual effort to manage expenses. Following the COVID-19 pandemic, this feels like coordinated action as most companies…
Why Brands Should Adopt Hyper-Personalization Strategies to Stay Relevant
How would you feel as a customer if you could find the product you need without much research? How would you like it if a brand you know reached out…
The Power and Perils of Movement Marketing: Connecting Brands with Social Causes
Branding is the last thing that comes to mind when the world is falling apart, gradually. But unbeknownst to mankind, branding, in times when social movements are reshaping the ways…
Why Branding is Important for any Product
How do we define branding? According to the Oxford Dictionary, branding is the activity of giving a particular name and image to goods and services so that people will be…
Brand Boycott: From Controversies to Coping Strategies Lessons from the Front-lines of Corporate Accountability
These days, the term "boycott" is being applied to various issues and situations. But what about brand boycotts? I think the ever-changing world of consumer activism and corporate accountability has…
Nike’s Triumph – Securing German Football Deal Sparks Branding Battle
Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the…
GI and the Economic Revival of Bangladeshi Culture
After getting recognised as a GI product, a request for the delivery of 1,600 packets of Bogra Yogurt has been received by the Akbaria Hotel Authority from the United States…
Surviving the Digital Sea
The struggle between established and upstart labels is as old as advertising itself. Think about the difficulty of securing advertising time, the fierce rivalry for screen time, and the anxiety-inducing…
Building a Strong Brand Identity
Undoubtedly, Apple is one of the most recognisable and successful companies of our time. It doesn't matter where you go; many people have heard of their brand, and when they…
The Holy Grail of Advertising Ethics
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
Brand Localisation – Adapting Global Brands to Local Markets
In today's interconnected world, global brands have the opportunity to expand their reach and explore new markets. However, brands must undergo a localisation process to succeed in these markets. Brand…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Navigating Brand Reputation Crises
Brands today represent a set of ideas and beliefs. They aim to create a positive image in the minds of their customers and employees. For example, a brand that strives…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
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