IN CONVERSATION WITH DR. SYED ALAMGIR
Syed Alamgir, Managing Director, ACI Consumer Brands is a distinctive figure amongst the corporate veterans due to accomplishments that have traveled far beyond the borders of Bangladesh. His introduction of…
BRANDS FOR CHANGE
This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’…
BRAND SURVIVAL
Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or…
IN CONVERSATION WITH NASREEN ZAMIR
Jonaki recently launched a line of perfumes designed in Bangladesh. Jonaki has a quite refreshing offering in the Bangladeshi fragrance market, which had a scarcity of premium fragrance brands. To…
A RELATIONSHIP FOR BETTER HEALTH
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…
BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED
Introduction The concept of "product" and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today,…
UPSKILLING THE AGEING WORKFORCE
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
THE IMPACTS OF AI
Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is…
IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…
OPINION: 20 GAPS THAT MARKETERS CAN BRIDGE IN 2020
The role of brands in 2020 will have to go beyond selling, entertaining and CSR. The world needs brands to step up and participate in solving the real problems and…
SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES
In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding…