Siam Ahmed Begins His Journey with Aygaz United
Renowned Bangladeshi actor Siam Ahmed has officially joined hands with United Aygaz LPG Ltd., a joint venture between Aygaz — Turkey’s leading LPG brand with 65 years of global experience…
Masuma Rahman Nabila becomes the new face for Veet Bangladesh
Masuma Rahman Nabila has officially signed on as the brand ambassador for Veet Bangladesh. The contract signing ceremony took place recently at the head office of Reckitt Benckiser (Bangladesh) PLC…
Fractured Globalisation Is Redefining Branding—Are You Ready?
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
Fractured Globalisation Is Redefining Branding: Are You Ready?
In 2021, Swedish fashion brand H&M faced a dramatic backlash in China. Their comments about alleged forced labor in Xinjiang sparked a wave of consumer anger. Overnight, the brand vanished…
The 1.9-Second Rule: Why Brand Recognition is Everything in OOH Advertising
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
Streaming Ads Aren’t Plan B Anymore—They’re the New Strategy
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
Za ‘n Zee Brings “Pista Kulfi” Ice Cream in an Innovative Couple Pack
Za 'n Zee, a leading brand of Kazi Food Industries Limited, has introduced a first-of-its-kind innovative couple pack with its delightful new flavor "Pista Kulfi Ice Cream". Every bite of…
Premiumization vs Profiteering – How to Add Value, Not Just Cost
Last year, a popular coffee chain in the UK launched a limited-edition flat white. It had fancy packaging, a splash of oat milk, and a new name. The Price? Nearly…
Physical support to Digital
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
Why Most D2C Brands Hit a Growth Ceiling — And How to Break Through It
Before I dive into this edition of the newsletter, I want to take a moment to express my sincere gratitude to everyone who has shown their support and evangelized my…
Unilever Bangladesh Organizes Three-Day Workshop on Environmental Journalism for Youth in Chattogram
Unilever Bangladesh, one of the country’s leading fast-moving consumer goods (FMCG) companies, recently organized a three-day workshop titled “Youth Journalism on Environment: A Focus on Plastic Waste Management” for aspiring…
Personalised. Ethical. Human: The New E-Commerce Trifecta
In the futuristic sci-fi thriller Minority Report, Tom Cruise’s character walks through a shopping mall equipped with retinal scanners that instantly display holographic advertisements tailored to his preferences and desires.…
Inauguration of “Selections” at Kishoreganj
AkijBashir Group has recently expanded its footprint with the launch of a new showroom of its brand emporium, Selections, in Kishoreganj. Guided by the motto – “Select from the Best”,…
Castrol appoints Rock Energy as automotive aftermarket distributor in Bangladesh
Castrol, one of the world’s leading lubricant brands, has appointed Rock Energy Limited as its exclusive distributor for the automotive aftermarket in Bangladesh. This move is aimed at strengthening Castrol’s…
Akij Ceramics Inaugurates another New Exclusive Showroom at Banglamotor, Dhaka
Akij Ceramics, the leading brand in Bangladesh’s ceramic tile industry, has reinforced its market presence with the grand opening of another exclusive showroom at Banglamotor, Dhaka—a prime hub for the…