Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the…
After getting recognised as a GI product, a request for the delivery of 1,600 packets of Bogra Yogurt has been received by the Akbaria Hotel Authority from the United States…
The struggle between established and upstart labels is as old as advertising itself. Think about the difficulty of securing advertising time, the fierce rivalry for screen time, and the anxiety-inducing…
Undoubtedly, Apple is one of the most recognisable and successful companies of our time. It doesn't matter where you go; many people have heard of their brand, and when they…
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
In today's interconnected world, global brands have the opportunity to expand their reach and explore new markets. However, brands must undergo a localisation process to succeed in these markets. Brand…
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Brands today represent a set of ideas and beliefs. They aim to create a positive image in the minds of their customers and employees. For example, a brand that strives…
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other…
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where…
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…