THE MOST VALUABLE GLOBAL BRANDS OF 2021 

Brands embody a promise of the values and benefits provided by the product or service of an organization. With an aim to show how much a brand contributes to the absolute valuation of the parent company, the leading evidence-based consulting company Kantar BrandZ made a list of the top global brands of 2021 for its latest report.

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HOW MODERN SALES LEADERS ARE EXCEEDING REVENUE TARGET

The research report forecasts market growth in terms of value for the forecast period. Many sales leaders find it difficult to discuss development in this new environment. While some companies have experienced rapid growth this year, others have not. In fact, 40% of organizations polled for this analysis expect to fall short of their revenue projections in 2020.

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FAMILY BUSINESSES: ACTING NOW FOR A LEGACY TOMORROW

According to the leaders, a professional governance structure and a clear cut conflict resolution process, preferably incorporating an independent party, can help strip emotions and personal bias out of decision making processes. A professional approach can help eradicate the obstacles faced by family businesses which may stem from personal issues rather than business ones.

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