The Flaw of Averages & Behavioral Finance
A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial…
To Advertise or Not to Advertise on Radio in 2015
Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence,…
Brand New Year! Predicting Changes in Consumer Behaviors
It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it…
Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World
Sir Alexander Chapman "Alex" Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English…
Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond
The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands" at the ULAB Auditorium. Chris Riley, one of…