SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z
A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…
Leveling Up: The Economic Power of Gaming in 2024
Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot…
Middle-Income Trap: Lessons and Strategies for Bangladesh
Bangladesh, once a bottomless basket case, has emerged as a remarkable success story in recent decades. Since gaining independence in 1971, Bangladesh has had strong economic growth and a decline…
DISRUPTING THE NORM: THE FUTURE OF CREATIVE MARKETING AT COMMUNICATION SUMMIT 2024
The Communication Summit 2024, themed "Disrupting The Norm: The Future of Creative Marketing", proved to be a transformative gathering of marketing visionaries, industry leaders, and creative professionals. Held in Le…
Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Investigating the Boundaries of Computation in Quantum Frontiers
Analogue computers have been the most potent computers on the planet for generations, guiding anti-aircraft guns and forecasting eclipse tides. Subsequently, with the introduction of solid-state transistors, analogue computers were…
STARLIGHT EXPRESS: TRANSMITTING SOLAR POWER FROM THE COSMOS TO YOUR HOME
The April 1941 edition of Astounding Science Fiction includes Isaac Asimov's tale "Reason," which was eventually released in the collection I, Robot. The narrative in Asimov's Robot series takes place…
AI vs. Teachers: Can Technology Augment Education Without Replacing It?
In 2016 'Sophia', a female social humanoid from Hanson Robotics, gained notoriety as the first robot to be granted citizenship. People have started to take notice of robots as having…
“Attention”! – Now there’s 4 types of it
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Private Credit Expansion: Exploring New Asset Classes and Partnerships
Private credit is becoming a major force in global finance, transforming how businesses raise money and creating new investor opportunities. Traditionally, banks were the primary source of loans, but in…
Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
Nobel Prize in Economics 2024: Insights and Critiques
The 2024 Nobel Prize in Economics was awarded to three distinguished economists, Daron Acemoglu, James A. Robinson, and Simon Johnson, whose research has fundamentally transformed our understanding of why some…
Inequality in Focus: What Capitalism Has Done Right—and Wrong
The debate over global inequality often centres on the perceived advantages and disadvantages of capitalism. Critics frequently highlight capitalism’s role in creating and perpetuating wealth gaps within nations, but this…
Scrolling Paralysis: When the Swipe Never Stops
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…