The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…
Launching a startup is a thrilling journey fueled by passion, innovation, and a vision for the future. Yet, amidst the excitement of building something new, one of the most critical…
Following the global financial crisis of 2009, there was a rising realisation that the financial sector needed to remain grounded and go beyond short-termism. It must be stable, resilient, and…
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
Nvidia CEO Jensen Huang recently made a stir by declaring that children do not need to learn to code since AI would do it for them. "Over the last 10-15…
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
Asia has become a formidable force in shaping global tourism, dramatically altering the international travel landscape. In recent years, a surge in tourism across the continent has transformed regional economies,…
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
In a world governed by numerous languages and vibrant cultures, HS codes serve as a unified language that legally and logically links worldwide trade. It is implemented by 200 nations,…
Today, keeping a positive public image is more important than ever. Public Relations (PR) Reputation Management helps shape and protect our organisation's image. This involves monitoring, protecting, and improving our…
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
It’s nice to hear some good that AI does once in a while. Fusion occurs when two atoms, often light atoms such as hydrogen, combine to produce one heavier atom,…
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
Welcome to the Future You’re arguing with your toaster. Not because it burnt your toast but because it’s smarter than you. It’s making snarky comments about your breakfast choices while…