GOLD HYDROGEN: DIGGING FOR ANSWERS
Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon's team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Apple Intelligence is here!
Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
Olympian Mindsets: Key Business Lessons from the 2024 Paris Games
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…
From Burn Rate to Runway: Financial Metrics That Define Startup Success
Launching a startup is a thrilling journey fueled by passion, innovation, and a vision for the future. Yet, amidst the excitement of building something new, one of the most critical…
HOW BANGLADESH IS LEADING THE CHARGE IN SUSTAINABLE FINANCE FOR A GREENER FUTURE
Following the global financial crisis of 2009, there was a rising realisation that the financial sector needed to remain grounded and go beyond short-termism. It must be stable, resilient, and…
Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!
In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly…
IS AI THE END OF CODING AS WE KNOW IT? EXPLORING THE FUTURE OF SOFTWARE DEVELOPMENT
Nvidia CEO Jensen Huang recently made a stir by declaring that children do not need to learn to code since AI would do it for them. "Over the last 10-15…
Digital Audio Advertising: The New Era of Creativity and Empathy
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
The Asian Tourism Boom: Regional Impact
Asia has become a formidable force in shaping global tourism, dramatically altering the international travel landscape. In recent years, a surge in tourism across the continent has transformed regional economies,…
How AI Can Be a Useful Tool For B2B Marketers
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
The HS Code Conundrum: The Language of Global Trade and the Barriers Faced by Local Enterprises
In a world governed by numerous languages and vibrant cultures, HS codes serve as a unified language that legally and logically links worldwide trade. It is implemented by 200 nations,…
Mastering PR Reputation Management in the Digital Age
Today, keeping a positive public image is more important than ever. Public Relations (PR) Reputation Management helps shape and protect our organisation's image. This involves monitoring, protecting, and improving our…