Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
Bigger, Cheaper, or More Capable: The Ad Groups Diverge
Laura Higgins runs brand and innovation at Dollar Shave Club. She spent years at Procter & Gamble, which is to say she knows exactly what an agency is for. Asked…
The AQI Generation: When checking the air became as normal as checking the weather
The morning glance now carries two numbers: the temperature, and the air. In Dhaka, where the second one is rarely good news, a whole generation has learned to read the…
You Deserve a Little Treat: The tiny economy of getting through the day
You know the feeling. It is a Tuesday, the morning was heavier than it should have been, and somewhere between the bus and the desk a small voice suggests that…
Funflation: The economics of a good time
A World Cup seat now costs a median of $900. The world's top tours gross 60 percent more than they did in 2019. And in Bangladesh, the official price of…
The New Boardroom Conversation: Sustainability Is No Longer About Compliance. It’s About Competitiveness.
A few years ago, sustainability occupied a predictable place in most board meetings. It appeared near the end of the agenda. Usually after finance and sales. Sometimes after HR. It…
What the Hormuz crisis continues to cost Bangladesh
In May this magazine argued that the Hormuz crisis had not created Bangladesh’s vulnerability but revealed it, and asked what it would take to be less exposed. The strait has…
The Collab Economy: Why Every Brand Suddenly Wants to Wear Another Brand’s Logo
Coca-Cola is selling Crocs, Nike is co-branding with Kim Kardashian, and Louis Vuitton opened 2025 by reviving a twenty-year-old partnership. Behind the strange pairings sits a trade that has become…
The “Soft Launch” Generation
How Gen Z reveals things slowly, and what that quiet strategy means for work and brands. You can tell your colleague is up to something. A vague “big things loading.”…
Deep Work in a Notification Economy
As AI makes shallow work cheap and notifications make focus scarce, the ability to concentrate has become a real competitive edge — and the antidote to a workforce burning out…
China Maxxing – Why Shein, Temu, and TikTok Stopped Hiding Their Chinese Roots
For a decade, Chinese brands chased global success by hiding where they came from. Now Shein’s reclusive founder is thanking his suppliers on a Chinese stage, Americans are flocking to…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
Designing Bangladesh’s Intelligent Built Environment
How AI, Human-Centered Design and Sustainability Can Shape the Next Generation of Cities Keywords Artificial Intelligence (AI); Human-Centered Design; Intelligent Built Environment; Sustainable Development; Digital Transformation; Smart Cities; Urban Innovation;…
In Praise of the Unhinged — The strategic case for weird in an age of infinite feeds
Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
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