The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
The Break That Doesn’t Work
You finish something hard. Your brain has that pleasant scraped-out feeling, so you do what everyone does: you pick up your phone and scroll for five minutes. Then you put…
What Is This Ad For? The Brief Nobody Writes, and the Budget That Pays for It
The complaint arrives in almost identical wording from marketers in Dhaka, Delhi, Manila and Milan. Paid media used to work. Now the same budget buys fewer customers than it did…
Why Brands Sell an Era Their Customers Never Lived In
Kate Bush released Running Up That Hill in 1985. In the summer of 2022, after the song appeared in an episode of Stranger Things, it became one of the most-played…
Why 67% of Bangladesh’s Transaction Value Still Moves In Cash
A shopkeeper in Old Dhaka used to keep five QR stickers on his counter, one for each bank or wallet his customers might use. Since 1 July he has needed…
AI Made the Task Shorter, Not the Day
You have probably had the experience by now. A tool drafts the email in nine seconds flat, you feel briefly magnificent, and then somehow the day still ends with a…
The Cost of Being Heard: Why Sending More Messages Makes Customers Listen Less
Start with the detail that should trouble anyone who works in this business. When CSG surveyed consumers about brand communication last year, 59 percent said they had deleted something genuinely…
The Cost Of A Prompt: How Resource-Intensive is Everyday AI?
AI has made our lives easier, but every prompt comes with a hidden environmental cost that often goes unnoticed. While stopping AI use may not be practical, using it thoughtfully…
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh. It estimated that roughly 10 lakh agricultural households, about 50…
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI content on the platform, the detection firm Pangram ran the…
Two Readers, One Page: Writing for the Customer and the Algorithm at the Same Time
Take a jacket. A copywriter describes the morning it was made for, the walk to the station in a wet October, the particular relief of a hood that actually works.…
Bangladesh’s Rooftops Could Power the Country
On 17 August the National Board of Revenue issued a clarification that should never have been necessary. Industrial users, it confirmed, could continue importing solar equipment at 1 percent duty…
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough that it rarely gets examined: run an advertisement long enough and people stop noticing it, so you retire the thing…
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel about a brand. People usually do not remember what a…
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built to hold attention long enough to close. None of that…
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