Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies

Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…

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THE INTELLIGENT AGE: REVOLUTIONISING HUMANITY, ONE ALGORITHM AT A TIME

Klaus Schwab, the founder and executive chairman of the World Economic Forum (WEF), created the phrase "Fourth Industrial Revolution" in his 2016 book with the same title. He envisioned a…

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Microsoft Ignite 2024 — Copilot Studio, Azure AI Foundry, AI Agents, Zero Day Quest & More

Microsoft Ignite 2024, with over 14,000 in-person attendees and another 2,00,000 joining online, is the tech giant’s annual flagship event for developers, IT professionals, start-ups and enterprise businesses, where groundbreaking…

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IT’S BASIC TRUMPONOMICS: HOW WILL TRUMP’S AMERICA SHIFT WORLDWIDE ECONOMIC POLICIES?

Donald Trump's return to the White House, along with a Republican-controlled Congress, might result in significant alterations in global growth. This time, Trump has less political restraints. During his previous…

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SCROLLING INTO OBLIVION: THE COGNITIVE TOLL OF BRAIN ROT ON GEN Z

A new term has emerged to describe the subtle yet pervasive impact of our digital habits: brain rot. Studies show that excessive use of platforms like TikTok, Instagram, and YouTube…

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Leveling Up: The Economic Power of Gaming in 2024

Entertainment and gaming have emerged as dominant forces in shaping consumer passions in 2024, fueled by cutting-edge technology, evolving audience behaviors, and innovative content strategies. Global Market Growth: A Snapshot…

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DISRUPTING THE NORM: THE FUTURE OF CREATIVE MARKETING AT COMMUNICATION SUMMIT 2024

The Communication Summit 2024, themed "Disrupting The Norm: The Future of Creative Marketing", proved to be a transformative gathering of marketing visionaries, industry leaders, and creative professionals. Held in Le…

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Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices

Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…

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Investigating the Boundaries of Computation in Quantum Frontiers

Analogue computers have been the most potent computers on the planet for generations, guiding anti-aircraft guns and forecasting eclipse tides. Subsequently, with the introduction of solid-state transistors, analogue computers were…

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