Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
Private credit is becoming a major force in global finance, transforming how businesses raise money and creating new investor opportunities. Traditionally, banks were the primary source of loans, but in…
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
The 2024 Nobel Prize in Economics was awarded to three distinguished economists, Daron Acemoglu, James A. Robinson, and Simon Johnson, whose research has fundamentally transformed our understanding of why some…
The debate over global inequality often centres on the perceived advantages and disadvantages of capitalism. Critics frequently highlight capitalism’s role in creating and perpetuating wealth gaps within nations, but this…
Scrolling paralysis, a digital-age phenomenon, traps countless individuals in an endless cycle of swiping through content on social media, news platforms, or video streaming sites. It’s a state of being…
Artificial intelligence (AI) has undeniably played a crucial role in the field of education. For instance, it certainly has made it easier for the world to gather information and use…
As someone deeply involved in mentoring startups, leading strategic initiatives, and working across industries, I’ve learned that success isn’t just about dreaming big—it’s about how you act on those dreams.…
Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
Imagine you are walking into a superstore and picking up a product. How often do you stop and think, Where did this come from? How was it made? More and…
The 7th edition of the Bangladesh Retail Congress 2024, hosted under the theme "Retail Renaissance: Inspiring Innovation," brought together the nation's brightest retail minds, industry pioneers, and global visionaries for…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
With the ever-increasing impacts of climate change, reducing carbon emissions has become one of the most urgent global agendas. Human-induced activities have led to rising global temperatures, contributing to environmental…
The 29th UN Climate Conference (COP29) ended with an atrociously inadequate new climate finance goal of $300 billion, after wealthy nations refused to pay up in accordance with their legal…
Blockchain technology, as originally intended, offers decentralisation, transparency, and immutability. These properties, extolled by supporters, render blockchain immune to censorship and intervention, allowing for financial transactions and governance independent of…