From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”

A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…

Continue ReadingFrom Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”

From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…

Continue ReadingFrom 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…

Continue ReadingThe Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

From Storytelling to Leadership: Bharat Avalani Explores the Evolution in the Digital Age

BHARAT AVALANI is an accomplished FMCG marketer, facilitator and communicator who works with thought- leaders across the globe. Based in Kuala Lumpur, he is the Founder and CEO of Connecting…

Continue ReadingFrom Storytelling to Leadership: Bharat Avalani Explores the Evolution in the Digital Age

DIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN

BANGLADESH BRAND FORUM HOSTED the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star at Pan Pacific Sonargaon, Dhaka, on Saturday, December 09,…

Continue ReadingDIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN