From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Empowering women, Enriching Nations: The promise of Womenomics in Bangladesh
The term “Womenomics,” coined by Kathy Matsui, highlights the idea that empowering women economically is not just a moral imperative but a smart strategy for overall economic development. This policy…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
Nothing CMF Phone 1 — Swap, Add & Upgrade
The biggest gripe with smartphones these days is not their performance or capabilities. Smartphones are able to achieve more than what was expected of them, and the advancement has been…
How to Prepare for Gen Alpha: Invest in YouTube, Gaming, and Learning
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
The Art Of Small Talk At Work
Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or…
Time to Take a Breathing Break at Work
Nowadays in the fast-paced business world, employee well-being is more important than ever. But still, the focus tends to be on profitability and growth rather than on individual needs. This…
When Profit Breeds Epidemics
E. Cuyler Hammond and Daniel Horn, two scientists working for the American Cancer Society, published one of the first studies conclusively linking cigarette smoking to lung cancer seventy years ago,…
GOLD HYDROGEN: DIGGING FOR ANSWERS
Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon's team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Apple Intelligence is here!
Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk…
Performance Branding: The Future of Integrated Marketing
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…
Olympian Mindsets: Key Business Lessons from the 2024 Paris Games
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…