The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
Bashundhara Paper Sector: Leading Towards Sustainable Excellence
In the intricate tapestry of global sustainability, the paper industry serves as a linchpin, with Bashundhara Paper Sector (BPML & BMPIL) at the forefront in Bangladesh. A steadfast commitment to…
From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”
A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…
CES 2024 — Where Future Tech Meets Present
With more than 135 thousand in-person attendees, and 43000 exhibitors from 150 countries, including industry giants like Google, Sony, BMW, Lenovo, Samsung, Hyundai, and LG, with thousands of new and…
How Mobile Phones are Changing Lives in Bangladesh
In today’s rapidly evolving digital world, Bangladesh stands out as a striking example of how technology, specifically mobile phones, profoundly reshapes everyday life. The Telenor Asia Digital Lives Decoded 2023…
From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry
Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…
The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
International Mother Language Day 2024 – Exceptional Creative Communications from Brands
ACI Pure Salt Apex Aarong Akij Board Akij Door Akij Tableware Agora Akij Ceramics Akij Sunshine AKS Adfinix Apex AMA Asian Paints Banglalink Binge Bakeman's Biscuits…
Bangladesh A New IT Hub of South Asia
Bangladesh is 52 years old, yet digitalisation emerges as a key tool to change the fate of the 8th most populous nation. Ready-Made Garments (RMG) and remittance are two top…
The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…
Charting the Course: Navigating the Global Business Landscape in 2024
As we stand on the verge of 2024, the global business community finds itself at a crossroads, looking forward to a year that promises both challenges and opportunities. Anticipation is…
The Return of the King: The OpenAI Saga
In a year filled with wild tech stories - Elon Musk’s acquisition of Twitter, the collapse of cryptocurrency exchange FTX and the implosion of the Silicon Valley Bank, nothing was…
Groundbreaking tech from 2023 that will shape our future
2023 has been a year of remarkable progress, advancement, and innovation, especially in tech. As corny as it may sound, we have seen a literal quantum leap across the tech…
The Rise of Sustainable Luxury
“Creating a strong business and building a better world are not conflicting goals — they are both essential ingredients for long-term success.” -William Clay Ford Jr., Executive Chairman of Ford…
COP28: A Step Forward or Greenwashing Mirage?
Do you recall the Oscar -winning speech of Leonardo Di Caprio? The one where he said, “Climate change is real. It is happening right now; it is the most urgent…