With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
The world is critical, with the convergence of climate change and technology igniting a fierce worldwide debate. This relevance was emphasised in 2015 with the historic Paris Climate Agreement, a…
Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
In today's fast-paced digital world, where information spreads very quickly and people's attention spans are short, Public Relations (PR) is becoming incredibly important. It's like a powerful tool that can…
In this ever-evolving society, men can increasingly see that their lives are also damaged by a system of gender inequality that harms women and girls. Women’s and men’s lives are…
Starting a business is a challenging but rewarding experience. It requires a clear vision, a strong work ethic, and the capacity to access & utilise resources. Funding is one of…
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
In the fast-evolving landscape of work, employment and office culture, one term has increasingly made its presence felt in recent years — the gig economy. This unique mode of work…
Bangladesh shares a rich history of friendship with Japan, a steadfast supporter of its development journey since gaining independence. Japan is one of Bangladesh's most significant bilateral development allies. Bangladesh…
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
According to the Asian Development Bank's latest "Asian Development Outlook", as emerging Asian economies gear up for faster growth this year, the reopening of China could be a significant tailwind.…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…