Micro-Retirements: The Rise of Intentional Career Pauses
The Modern age has introduced the world to many unique concepts that have challenged the traditional way of thinking, giving people ideas about bringing change into their lives, focusing more…
Reshaping Youth Mentality From Climate-Anxiety to Climate-Action For The Future
Climate is probably the most widely talked-about issue of the 21st century. However, it is no longer a far-fetched topic in textbooks or magazines anymore. It’s the harsh reality of…
Marketing to Gen Z? Think Micro, Mobile, and Meaningful
Gen Z has radically changed media habits more than any other generation. They were raised on algorithm-driven platforms and influenced mobile-first behaviours since their birth in the late 1990s and…
Tariff Talks with the USA: A New Chapter for Bangladesh Trade
Introduction: Navigating New US-Bangladesh Trade Relations The US is Bangladesh's largest apparel importer, accounting for approximately 19.18% of its total RMG exports, valued at $7.54 billion in FY25. The US…
Cannes Lions Festival of Creativity 2025: A Celebration of Humanity, Innovation, and the Soul of Storytelling
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
Bangladesh’s FY2025–26 Budget: A Struggle for Balance
Bangladesh's budget for the 2025-26 financial year comes at a challenging time. The country is grappling with slower economic growth, rising prices, and the upcoming loss of its "Least Developed…
Privacy-First Marketing: How Geotargeting Builds Trust in a Regulated World
In today's digital-first marketing world, there's a new kind of pressure quietly shaping every click, every ad, and every campaign: data privacy. With every new regulation—be it Europe’s GDPR, California’s…
AI Hackathon: A Nation Coding Its Future
In a bold stride toward embracing artificial intelligence for national development, Bangladesh Innovation Conclave, in collaboration with BRAC Business School and Bangladesh Brand Forum, launched the AI Hackathon—an initiative aimed…
Rebuilding Trust in Insurance: The Path Forward for Policyholders and Regulators
The insurance industry serves as a crucial safety net and financial safeguard, yet it remains significantly underutilised in Bangladesh. According to the latest annual report published by the Insurance Development…
PromptZero, The world’s first AI Prompt designed to cut carbon emissions, launched by EPIC in collaboration with IAA Global Sustainability Council
The Earth Public Information Collaborative (EPIC) unveils PromptZero to coincide with the AI for Good Conference taking place in Geneva from Jul 8 to 11, a simple, copy-paste AI prompt…
America’s Currency Crown Slips as Europe Steps Forward
For nearly eight decades, the United States has stood at the centre of the global financial system, with the dollar reigning as the undisputed hegemon of international currency markets. But…
“What If We Tried This?”—Why Your Boldest Marketing Idea Needs Safety First
In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…
Advertisers, Take Note: Cross-Platform Gamers Are Paying Attention
Games have traditionally been segmented by platform, distinguishing players by PC, console, or mobile. Even a decade ago, it was extremely hard to find a multiplayer game that could be…
Digital Panic Is Real: But You Can Take Back Control
The internet has become a utility just like electricity or running water in the era of hyperconnectivity. It has become a source of our working lives, social lives, finances and…
The 1.9-Second Rule: Why Brand Recognition is Everything in OOH Advertising
When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…
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