Greenwashing is happening and lots of big brands are confusing us with deceiving claims

BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…

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A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers

The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…

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Not-so-global warming: why brands need to look local for global impact

This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…

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Brand Finance and International Advertising Association Commissions the First ever Sustainability Perception Index

Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…

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Two Sides of a Coin: The Love-Hate Relation of AI and Creativity

On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…

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The Emergence of Utilising Demographic Dividend and Overcoming the Foreseeable Challenges

Approximately 57% of the population is employed in Bangladesh. The 8th most populous country is also the land of one of the massive youth unemployment rates in the world, slightly…

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