Semiotics Unlocking the Secret Code to a Desirable UX
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have codified rules of…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
The Cutting Edge Innovation With Double Edged Effect
Artificial Intelligence, or AI, is becoming more or less a buzz component everywhere. It has now reached a point where even the most minute task can be performed seamlessly with…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Silicon valley crash: A synopsis of the fall of tech giants’ investor
Startup founder Lauren Humphrey first heard that Silicon Valley Bank (SVB) was in serious jeopardy around 5:30 am on Friday, March 10, while she was in Sydney. When the bank…
Human-centred Designs for Corporation Communication
When it comes to the human-centred design process, the case of Oral B stands out as an example of how a simple problem-solving approach can transform human experiences. In 1996,…
Tell a story in marketing
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
GIFS What are they and why are we obsessed with it
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
Tech layoffs 2023 Are tech professionals in trouble?
Jose Granados was optimistic about landing a job at Meta Platforms Inc. until the very end. He was a 32-year-old Kelley School of Management MBA student at Indiana University who…
Care Economy The Secret Potential of a Six Trillion Dollar Economy
In the 2019 Oscar-nominated movie ‘Roma,’ director Alfonso Cuaron depicted the complex and often overlooked lives of caregivers. Cuaron’s semi-autobiographical movie was a tribute to his nanny, the woman who…
THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
Is there any inherent bias in the funding pattern of different types of startups in Bangladesh?
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in the last few years. The country’s top startups have acquired…
Greenwashing is happening and lots of big brands are confusing us with deceiving claims
BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…
A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers
The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…
Why Do Migrant Workers Use Hundi? Implications on Bangladesh’s Economy
Migrant workers in Bangladesh are a significant source of foreign currency for the country, with remittances accounting for around 8% of the country's total GDP on average per annum over…