Digital Transformation For Marketing Growth
15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal…
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year. I usually start…
Inside the GenZ mind of work culture
The world is fast changing, and it is an old story. But it couldn't be more true for Gen Z and their process of choosing their workplace. There is a…
“Experience Economy” The Final Stage of Consumption
Have you ever thought there are thousands of companies who offer the same services? Then why do you always opt for a particular one every time you are about to…
The unseen issues during a recession
When we talk about recession, how often do we address, see or read its impacts other than those of financial changes? The statistics, reports, and media coverage highlight our day-to-day…
The Chip War: What Is Fueling the Rising Tension Between the USA and China?
China has outlined some ambitious goals in its ‘Made in China 2025’ policy that its semiconductor self-sufficiency rate will be 40% by 2020 and 80% by 2030. China is not…
Decoding the root to the current economic crisis
A system is only deemed solid when it faces adversities predicted and unimagined by the most remarkable human minds. In today's world, the financial system, where millions of people lean…
Afloat and Swamp in Economic Downturns
Recessions can be hard on people, as well as businesses around the globe. If we look back at the covid-19 pandemic period, when people piled up toiletries at home in…
Let the Populace Choose ‘US’
The very first time when ‘Motorola’ released a cell phone that was thought to be the peak of communication technology. As years passed, the designs and features of cell phones…
Living in a Men’s World: How Data Biasness Makes Women Invisible
Have you ever felt your smartphones are uncomfortably larger than your hands? Or the seatbelt in your car does not fit you properly? Or have you always felt that you…
The ins and outs of IMF loan conditions & reformations
After the fuel and food price hikes, Bangladesh, like many other countries around the world, has faced various economic constraints like exchange rate fluctuation, foreign reserve crisis, etc. Although the…
Empowerment Through Green Factories
Green Energy, Green Sustainability, Green Society are words that are used interchangeably for sustainable growth. In the current era, corporate industries are the pioneers of sustainable development through the promotion…
World Standards Day: A Highlighting Occasion to Celebrate Product Standards
“Standard”. The word in the modern world is synonymous with our consumption of products and goods. With time consumers have evolved to be more conscious of product quality and standards.…
Cognitive Dissonance in Consumer Buying Behaviour
The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot…
Fomo or Jomo: What’s your workplace tribe
I found myself left alone sitting at my office desk while everyone was busy attending a meeting with the CEO and senior members. It was run by the organisers of…