Digital Summit 2022 Winning the digital age
Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on December 17. The speakers at the summit joined from different…
POSTMODERNIST APPROACH IN CORPORATE COMMUNICATION
The use of postmodernism, as a concept, vouches for worldwide change and has become widespread in modern societies. The postmodern dichotomy has been present throughout history and has been observed…
The Globe Hits 8th Billion Head Counts
November 15, 2022, it’s a day when the world reached yet another milestone in population. It remains a concern whether the milestone is a matter of celebration or something to…
Smart Investment Tip- Become a Pro Investor using Stock Market Simulators!
As aspiring investors, to call ourselves owners of even a fraction of giants like Apple, Nike or Gucci surely would be considered one of our wildest dreams. While it might…
The Journey of a brand aligned with Country’s Infrastructural Development
Bangladesh's development in the last few years can be depicted profoundly by the unprecedented infrastructural development we have obtained. 2022 is an excellent example in this regard. This year the…
Ace Autos popularising EVs and HEVs in Bangladesh for a greener future
The movement towards a greener future is shared between the nations of the world together. In the automobile sector, this has generated a rise in popularity for EVs (Electric Vehicles)…
A Race to Relevancy or Efficiency? – The World Bank and Its Transitions
“Powerful states seek to construct international political economies that suit their interests and ideologies.” To explain the statement further, it means hegemons create such a set of rules and organisations…
The Best Mobile Brand! Samsung’s pioneering contribution to creating a ‘Smart Bangladesh’
Galvanised by the simple but profound objective of creating significant innovation, Samsung has always pushed the horizon of mobile technologies nationwide and established a standard of what a smartphone can…
Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
When Colours Set the Trajectory for Fashion House Branding
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
Layoffs in Global Big Tech -Opportunity or threat?
Nitesh Donti, a tech worker, was suddenly and unexpectedly laid off. He had previously posted his excitement about his new position as an engineering manager at the robot vehicle startup…
How to Celebrate 16 Days of Activism Against Gender-Based Violence: Corporate Edition
While doing research for this article I found many working papers, news articles, blog posts, and policy briefs that talk about eliminating the violence that is perpetuated against women. However,…
Digital Transformation For Marketing Growth
15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal…
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year. I usually start…
Inside the GenZ mind of work culture
The world is fast changing, and it is an old story. But it couldn't be more true for Gen Z and their process of choosing their workplace. There is a…