THE CURSE OF DIGITAL MISCOMMUNICATION
“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any malice) do the same to them.” Yes, undeniably that’s us,…
Global Chip Shortage Conundrum
There are more than 100 billion chips in daily use around the world. Even before the pandemic struck, demand exceeded the supply of semiconductors. It is becoming clear that the semiconductor supply chain disruption is weighing on economic growth.
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at The Grand ballroom, Le…
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
The Rise of SuperApps in Asia
While the term “Super App” is not new, having been first brought to focus by BlackBerry founder Mike Lazaridis in 2010 and described as “a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”, they have gained rapid popularity and success in the Asia-Pacific region in recent years.
The Hybrid Industry: Past, Present, and The Future
Put simply, the MICE industry (also known as the meetings or event industry so as not to be confused with rodents) is a sector of tourism in which lots of people travel to attend meetings, business-related incentive travel such as vacations (a form of incentive), conferences, and exhibitions. Meetings can range from anything between employee training seminars to director-only board meetings at a company.
SENSUAL PROVOCATEUR : CONNECTING WITH NAZIA ANDALEEB PREEMA, ARTIST | ENTREPRENEUR | CULTURAL INFLUENCER
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.
BANGLADESH GAMING DEVELOPMENT INDUSTRY: AN UNTAPPED RESERVOIR STILL IN SHADOWS
Bangladesh Gaming Industry is the third-largest video game market in South Asia. With the rise of so many talented and passionate game designers and artists, and resourceful and apt home originated studios to support them- if we can truly support this industry as a part of Digital Bangladesh- the future will indeed paint the global game development market green and red. Success stories are there, but they are so far stretched apart that they don’t really get the opportunity to hit the limelight. The industry is taking its time, but it is moving forward.
RUHUL ALAM AL MAHBUB, CHAIRMAN, FAIR GROUP HOPEFUL FOR THE FUTURE OF ‘MADE IN BANGLADESH’
The recent announcement by Finance Minister AHM Mustafa Kamal proposing the promotion of the “Made in Bangladesh” brand in order to expediate the development of mega industries and production of…
Call for Entries of COMMWARD 2021
Bangladesh Brand Forum (BBF) in association with Cannes Lions - International Festival of Creativity, brings to you the 10th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD…
GREE Air Conditioner wins Global Cooling Prize
Gree, the world's leading air conditioner and home appliance manufacturing company has won the Global Cooling Prize 2021. It has won against inventing Zero Carbon Source technology that will help…
WHAT HAPPENS IN YOUR IPHONE, STAYS IN YOUR IPHONE
The impact on the advertising industry due to Apple's ad restriction policy
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
WHAT WAS 2020 FOR THE BANGLADESH RETAIL INDUSTRY
The pandemic had been a unique challenge and an opportunity for the retail sector