Not-so-global warming: why brands need to look local for global impact
This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…
Brand Finance and International Advertising Association Commissions the First ever Sustainability Perception Index
Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…
Reflective Thinking in Communication
Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with…
Social trends for APAC brands to keep pace within 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
A Take On Bangladesh Economy In The Globally Difficult Year 2023
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
What’s Trending in Startup Investments
Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new…
Decolonising Design: Acknowledging the Embedded Colonisation in Design Industry
There is a persistent fundamental question in philosophy: is the material world a product of our consciousness or vice versa? Through this question philosophers of generations have tried to understand…
NUCLEAR FUSION: THE FUTURE OF CLEAN ENERGY
Energy is an essential component of human development, progress, and prosperity. It is a critical resource for our modern society that has propelled us into the digital age. However, conventional…
Two Sides of a Coin: The Love-Hate Relation of AI and Creativity
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
The Emergence of Utilising Demographic Dividend and Overcoming the Foreseeable Challenges
Approximately 57% of the population is employed in Bangladesh. The 8th most populous country is also the land of one of the massive youth unemployment rates in the world, slightly…
Ethics in Metaverse
Ethics in Metaverse The term "metaverse" originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world…
TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
International Women’s Day Campaigns by Brands in Bangladesh
International Women's Day is celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence…
Recreational Activities in Your Workplace
In recent times, workplaces have faced innumerable challenges, including the pandemic outbreak, unstable economic conditions, the great resignation wave, etc. From working at the office to working from home and…
How to make the best use of linkedin for personal branding
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…