Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…
Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with…
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new…
There is a persistent fundamental question in philosophy: is the material world a product of our consciousness or vice versa? Through this question philosophers of generations have tried to understand…
Energy is an essential component of human development, progress, and prosperity. It is a critical resource for our modern society that has propelled us into the digital age. However, conventional…
On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…
Approximately 57% of the population is employed in Bangladesh. The 8th most populous country is also the land of one of the massive youth unemployment rates in the world, slightly…
Ethics in Metaverse The term "metaverse" originated in the 1992 science fiction novel Snow Crash and in science fiction terms, Metaverse is a hypothetical single, universal, and immersive virtual world…
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
International Women's Day is celebrated annually on March 8 as a focal point in the women's rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence…
In recent times, workplaces have faced innumerable challenges, including the pandemic outbreak, unstable economic conditions, the great resignation wave, etc. From working at the office to working from home and…
Personal branding on LinkedIn is essential for professionals looking to build their brand, network, and find new career opportunities. LinkedIn, the largest professional social media platform in the world offers…
Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on December 17. The speakers at the summit joined from different…