Cannes Lions Festival of Creativity 2025: A Celebration of Humanity, Innovation, and the Soul of Storytelling

Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…

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Privacy-First Marketing: How Geotargeting Builds Trust in a Regulated World

In today's digital-first marketing world, there's a new kind of pressure quietly shaping every click, every ad, and every campaign: data privacy. With every new regulation—be it Europe’s GDPR, California’s…

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AI Hackathon: A Nation Coding Its Future

In a bold stride toward embracing artificial intelligence for national development, Bangladesh Innovation Conclave, in collaboration with BRAC Business School and Bangladesh Brand Forum, launched the AI Hackathon—an initiative aimed…

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Rebuilding Trust in Insurance: The Path Forward for Policyholders and Regulators

The insurance industry serves as a crucial safety net and financial safeguard, yet it remains significantly underutilised in Bangladesh. According to the latest annual report published by the Insurance Development…

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PromptZero, The world’s first AI Prompt designed to cut carbon emissions, launched by EPIC in collaboration with IAA Global Sustainability Council

The Earth Public Information Collaborative (EPIC) unveils PromptZero to coincide with the AI for Good Conference taking place in Geneva from Jul 8 to 11, a simple, copy-paste AI prompt…

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“What If We Tried This?”—Why Your Boldest Marketing Idea Needs Safety First

In the high-stakes, fast-paced world of marketing, creativity and collaboration aren’t just nice-to-haves—they are the lifeblood of performance. And yet, in many marketing departments across industries and continents, something insidious…

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The 1.9-Second Rule: Why Brand Recognition is Everything in OOH Advertising

When Apple launched its privacy campaign with massive black-and-white billboards reading "Privacy. That’s iPhone.", the message was unmistakable. No list of features. No product specs. No sales pitch. Just a…

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In the Age of AI, Guardian Reinvents Insurance with a Swipe

When everything from shopping to booking a ride is now possible with just a tap on your phone, why should insurance be left behind? Guardian Life Insurance Limited has boldly…

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POP5 Wins Grand Prix at MAD STARS 2025 with “Plot Farming”

In a landmark achievement for Bangladesh’s creative industry, POP5, a Dhaka-based full-service creative agency founded just nine months ago, has clinched the Grand Prix (SDG: Sustainable Cities category) and Gold…

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Mastercard and ICMAB jointly host the ‘Cashless Bangladesh Summit 2025’ in Dhaka

The Institute of Cost and Management Accountants of Bangladesh (ICMAB) and Mastercard jointly hosted the ‘Cashless Bangladesh Summit 2025’ under the theme ‘The Intersection of Finance and Technology’. Organized on…

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AI’s Carbon Footprint Is Growing the Climate Toll Behind the Hype

"Because they can accomplish a wide range of tasks that were previously thought to be impossible for computers," Bard said in response to my question about why massive language models…

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