Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
In today's fast-paced digital world, where information spreads very quickly and people's attention spans are short, Public Relations (PR) is becoming incredibly important. It's like a powerful tool that can…
In this ever-evolving society, men can increasingly see that their lives are also damaged by a system of gender inequality that harms women and girls. Women’s and men’s lives are…
Starting a business is a challenging but rewarding experience. It requires a clear vision, a strong work ethic, and the capacity to access & utilise resources. Funding is one of…
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
In the fast-evolving landscape of work, employment and office culture, one term has increasingly made its presence felt in recent years — the gig economy. This unique mode of work…
Bangladesh shares a rich history of friendship with Japan, a steadfast supporter of its development journey since gaining independence. Japan is one of Bangladesh's most significant bilateral development allies. Bangladesh…
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
According to the Asian Development Bank's latest "Asian Development Outlook", as emerging Asian economies gear up for faster growth this year, the reopening of China could be a significant tailwind.…
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
In a world of dynamic economies and interconnected trade networks, Bangladesh's recent decision to conduct trade using the Indian rupee marks a significant step toward reshaping global trade. This action…
In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this…
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…