The Gig Economy
In the fast-evolving landscape of work, employment and office culture, one term has increasingly made its presence felt in recent years — the gig economy. This unique mode of work…
The Sunrise on the Delta: Friendship of Bangladesh and Japan
Bangladesh shares a rich history of friendship with Japan, a steadfast supporter of its development journey since gaining independence. Japan is one of Bangladesh's most significant bilateral development allies. Bangladesh…
Buying in Your Feed: Understanding the Success of Social Commerce
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
Numbers that Matter: Data-Driven Strategies in Marketing
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
China’s Economic Reopening: Unraveling the Impact on Asian Economies
According to the Asian Development Bank's latest "Asian Development Outlook", as emerging Asian economies gear up for faster growth this year, the reopening of China could be a significant tailwind.…
Trust in the Digital Age
Are you ready to strengthen your business connections? In today’s digital era, the power of marketing has evolved from the old tactics of billboards and print advertisements to a world…
The Holy Grail of Advertising Ethics
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
Reshaping Trade Dynamics: Bangladesh and India’s Rupee-based Trade Transaction
In a world of dynamic economies and interconnected trade networks, Bangladesh's recent decision to conduct trade using the Indian rupee marks a significant step toward reshaping global trade. This action…
Cannes Lions 2023: Unveiling the New Era of Creativity and Impact
In the glitzy backdrop of the French Riviera, where creativity takes centre stage, the Cannes Lions International Festival of Creativity unfolded in full splendour. As the curtain fell on this…
The Digital Storytelling Way
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
The Reality Revolution
In a historic step, Apple’s CEO Tim Cook introduced the much-anticipated Vision Pro headset on June 5 at the 2023 Worldwide Developers Conference (WWDC). This cues the tech giant's entry…
Embracing Ergonomics: Designing Workspaces for Optimal Wellbeing and Productivity
More often than not, I am lectured by my parents to use my reading table for work and studies instead of just stacking some pillows on the bed and placing…
A24: Combining Quality and Artistic Integrity with Strategic Marketing
It was a different time; it was the nineties. As Dickens would say- “It was the best of times, it was the worst of times.” However, when it came to…
The Rise and Fall of Buzzfeed News
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
Green Steel: The Future of Sustainable Steel Production
In a world that is becoming increasingly concerned about sustainable solutions, an industry is flourishing at an unprecedented rate. The sector, the global green steel industry, has an expected CAGR…
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