Every year, just as a new year unfolds, I sit in front of my desk and contemplate my resolutions for another year. I am a person of high ambition. So,…
Developing countries are always more likely to be vulnerable to any global challenge. Due to the recent shocks, these nations are passing some of their most crucial times of the…
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 have promoted equitable and sustainable development globally since its espousal. As development is the cornerstone of achieving wealth, Sustainable…
In a bustling neighbourhood in Dhaka, a young entrepreneur, Masum, steps into Crimson Cup to grab his morning caffeine fix. As he waits for his order, he opens his smartphone…
While the green economy is gaining popularity worldwide, it has yet to peak in Bangladesh and many other developing countries. With 170 million inhabitants and minimal land, the South Asian…
In nearly every UX framework the need to be desirable and valuable is high on the list, right next to usefulness and usability. But while we have codified rules of…
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
Artificial Intelligence, or AI, is becoming more or less a buzz component everywhere. It has now reached a point where even the most minute task can be performed seamlessly with…
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Startup founder Lauren Humphrey first heard that Silicon Valley Bank (SVB) was in serious jeopardy around 5:30 am on Friday, March 10, while she was in Sydney. When the bank…
When it comes to the human-centred design process, the case of Oral B stands out as an example of how a simple problem-solving approach can transform human experiences. In 1996,…
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
Jose Granados was optimistic about landing a job at Meta Platforms Inc. until the very end. He was a 32-year-old Kelley School of Management MBA student at Indiana University who…