RETAILING INTO THE NEW DECADE
Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is…
FAILURE STUDIES: EPISODE 7
The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular…
CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE
Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish…
BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL
In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…
HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING
By Nafisa Nawal Khan It cannot be denied that today's audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of…
A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…
SMALL BUSINESS AND INTEGRATION OF MARKETING MIX
As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix…
FOR CONTENT MARKETERS
By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to…
THE 10 YEAR MARKETING CHALLENGE
So it's the start of a New Year... People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in…
CREATING CONTRADICTION OR CONCURRENCE?
The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So,…
SMARTPHONES: WHAT DOES THE FUTURE HOLD
Cellular phones were once bigger than a child's head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range…
THE MARKETER HAPPINESS REPORT ANSWERS
Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups…
AMF Predicts Top 9 Asian Marketing Trends
2018 is was a big year for marketing in Asia with loads of new trends and techniques being brought to the forefront of our strategies. Print marketing continued to be…
IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for "little fresh…