IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
V-COUNT: REDEFINING VISITOR ANALYTICS
Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…
SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES
In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding…
DBL CERAMICS – A NEW DEFINITION OF VERSATILITY
Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation…
MERGING RETAIL WITH EXPERIENCE
Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early '90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail…
WHAT IS AN IDEAL FRANCHISE MODEL?
Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up…
RETAILING INTO THE NEW DECADE
Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is…
FAILURE STUDIES: EPISODE 7
The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular…
CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE
Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish…
BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL
In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…
HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING
By Nafisa Nawal Khan It cannot be denied that today's audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of…
A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…
SMALL BUSINESS AND INTEGRATION OF MARKETING MIX
As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix…