Nine Lines to Shine As a Speaker
Listening and learning from a speaker or someone who is giving speech has never been a desired task for the audience – well, in most cases. It sounds stereotypical, may…
The Bangladesh Growth Story
By LightCastle Partners Bangladesh's growth story is one that few saw coming. In the face of persistent challenges, the country's stable economic growth has provided the bedrock for a prosperous…
Bangladesh YouthFest Held in Chittagong
Chittagong has been the most happening round of YouthFest. It was held in University of Chittagong, on 22nd March. Mr Wahid Malek, Managing Editor of the Daily Azadi, and Prof.…
CANNES LIONS IS RECRUITING CREATIVE WOMEN
See It Be It applications open as programme changes are announced See It Be It, the Cannes Lions initiative supporting and developing the industry’s underrepresented female creatives, is seeking candidates…
The Key to Success
A Brand Knowledge Pill a day, keeps the unhealthy symptoms away. The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 15 Pill 1 (Morning)…
Future Startup’s 15 under 35
Startups can change the world and make it a better place to live, according to Bill Gross, co-founder of Pacific Investment Management. The demand for startups has been growing for…
Grameenphone: Empowering the Aspiration of Customers
The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high…
How Radio Foorti Became the Most Popular FM Radio Brand
With hip and happening music, cheerful, fresh and energetic RJs, Radio Foorti began its journey on 22nd September 2006 and since then, has grown to be the strongest FM brand…
Magnito Digital: Road to being Digital Agency of the Year 2015
In 2013, 3G was launched for the first time in Bangladesh. The following year marked the advent of affordable Android-based smartphones entering the Bangladeshi market through various Chinese and newly…
Prothom Alo – More Than Just a Newspaper
Prothom Alo is the largest and most popular newspaper of Bangladesh based on circulation and readership. Recently the daily has completed a long journey of 17 years thanking its 5.5…
The Food Joint Brand with the Best Customer Satisfaction
KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah…
The Branding Strategies of OTOBI
"OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited." He…
Aarong – Bridging Fashion with Craftsmanship
Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few…
Evolution of the Brand LUX in Bangladesh, since 1964
LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully…
The Story of BSRM: How a Brand Changed an Industry
In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by…