From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”

A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…

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From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…

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The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies

The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…

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