Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
The marketing environment has shifted into a state where new AI platforms appear so frequently that it has become difficult to treat any single launch as notable. Every promise to…
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Abstract This study investigates how married men in Ghana engage with mobile fitness applications and the relational meanings that emerge from their use. Drawing on qualitative data from focus group…
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
The first climate summit held in the world's largest rainforest delivered a verdict as mixed as the ecosystem surrounding it. COP 30 convened in Belém, Brazil, November 10-21, 2025, producing…
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
The Belt and Road Initiative hit record investment levels in 2024–2025, not despite China's economic troubles but because of them. As domestic growth stagnates and Western decoupling accelerates, Beijing is…
In June 2024, Bangladesh plummeted 40 places to 99th on the World Economic Forum's Global Gender Gap Index—the steepest fall of any nation that year. Twelve months later, the 2025…
In a communication landscape increasingly shaped by noise, fragmentation, and cultural volatility, the 14th Communication Summit arrived as a timely pause for reflection and recalibration. Held on November 15 at…
Bangladesh’s ready-made garment (RMG) industry is massive, employing approximately 4.6 million workers (60–65% women) across some 4,600 factories. It generated nearly $39.35 billion in exports (~81.5% of total exports) in FY2024, accounting…
“Speed builds assets; patience builds resilience.” Let’s start with a question: How Western conditional lending and China’s Belt and Road financing shape Bangladesh’s economy, sovereignty, and strategic future. Introduction Bangladesh…
The mathematics of food in Bangladesh reflects both strength and opportunity. The country produces 37.7 million tonnes of rice annually—enough to rank third globally, behind only China and India. Yet…
SDG Champion Prize 2025 won by Electro Mart group that manufactures Konka, Gree and Haiko electronics products in Bangladesh. The award was presented in Nepal. Dr. Rambhakta Thakur, former Ambassador…