Lessons From Hollywood’s Captivating Movie Marketing
In the glamorous world of Hollywood, where fortunes can be made or lost in a split second, marketing for movies is an art unto itself. It requires significant financial outlays…
The Art of Going Viral
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
Venturing into the G20 Summit
The G20, or the Group of Twenty, is one of the most important summits on the global political and economic calendar. This yearly event brings together leaders from the world's…
Is Sustainable Investing Sustainable?
According to the World Bank, the loss of biodiversity and ecosystem services would cost the global economy $2.7 trillion by 2030. This question can be interpreted in a variety of…
Empowering Women in Tech: Insights from National Appstore- bdapps’s journey
In the ever-evolving landscape of mobile applications, bdapps stands out as a beacon of empowerment and inclusivity. As the largest mobile application monetisation platform in Bangladesh, bdapps has not only…
Creativity in the Age of Disruption
Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at…
Colour Psychology in Corporate Design
After a hectic day at work, you return home and decide to order from a food delivery service app. When you open the app, a world with a vibrant pink…
Tweeting Through Time Charting the Milestones of a Digital Revolution
Twitter, one of the most popular social media networks, has developed significantly since its start. From its humble beginnings as an ambitious start-up to Elon Musk's recent hiring of Linda…
AI And Machine Learning- How Generative AI Can Augment Human Creativity
There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Marketing Strategy When There Are Budget Constraints
With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Climate Technology & us
The world is critical, with the convergence of climate change and technology igniting a fierce worldwide debate. This relevance was emphasised in 2015 with the historic Paris Climate Agreement, a…
Towards a Purposeful Future – Prof. Philip Kotler’s Perspective on Business, Marketing, and Global Transformation
Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
PR: An Element to Navigate Brand Reputation
In today's fast-paced digital world, where information spreads very quickly and people's attention spans are short, Public Relations (PR) is becoming incredibly important. It's like a powerful tool that can…