Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Tell a story in marketing
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
GIFS What are they and why are we obsessed with it
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers
The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…
TOP 10 TRENDS MARKETING IN ASIA 2023
Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving,…
Digital Summit 2022 Winning the digital age
Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on December 17. The speakers at the summit joined from different…
Digital Transformation For Marketing Growth
15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal…
THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS
Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of…
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at The Grand ballroom, Le…
BBF Digital Brand Safety
Making Your Brand Image Safer on Facebook
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…