Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
When thinking about neurodiversity, the character Sherlock Holmes from Arthur Conan Doyle's famous detective stories often comes to mind. While reading about Sherlock's adventures, I would try to solve the…
BANGLADESH BRAND FORUM HOSTED the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star at Pan Pacific Sonargaon, Dhaka, on Saturday, December 09,…
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…
In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…