The Consumer Sitting Across the Boardroom Table Is Changing
There is a new person sitting across every boardroom table. We don't always see them. They are not carrying board paper. They don't attend the product meeting. They are rarely…
The Cost of Being Heard: Why Sending More Messages Makes Customers Listen Less
Start with the detail that should trouble anyone who works in this business. When CSG surveyed consumers about brand communication last year, 59 percent said they had deleted something genuinely…
When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI content on the platform, the detection firm Pangram ran the…
Two Readers, One Page: Writing for the Customer and the Algorithm at the Same Time
Take a jacket. A copywriter describes the morning it was made for, the walk to the station in a wet October, the particular relief of a hood that actually works.…
From presence to dominance: de-risking Bangladesh’s next digital advertising growth curve
Bangladesh's digital advertising market has outgrown the credit it's been given. At Roar Global, we've spent the past year advocating for it. Now we're pushing for its next stage of…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity
Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…
The CMO’s New Job: Architect, Not Executor
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
The Product Markets Itself. Now What?
When Dropbox launched in 2008, it grew to 4 million users in 15 months without a significant advertising budget. The mechanism was a referral programme built into the product itself:…
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
89 Campaigns Recognised at the Prestigious 9th Digital Marketing Award
Celebrating its 9th remarkable year, the widely acclaimed Digital Marketing Award — an initiative of Bangladesh Brand Forum, presented by Meghna Group of Industries (MGI) and powered by Walton Refrigerator…
Downloaded Once, Forgotten Forever
Scroll through your phone right now. Past the third screen. The fourth. The apps you downloaded after a friend recommended them, the habit trackers you used for three days in…
The Agentic Web: What Brands Need to Rethink Now
In November 2025, Adobe tracked a 1,200% jump in retail traffic from AI sources. Not AI-assisted traffic. Traffic where an AI system did the browsing. The human never visited the…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
- 1
- 2
- 3
- 4
- …
- 6
- Go to the next page