Asia Marketing Federation Archives

2 years ago

AI

Chief ‘AI’ Officer in the Leadership Value Chain?

Abstract This article explores the evolving role of Artificial Intelligence (AI) in leadership and its impact on corporate management and decision-making. While AI offers immense potential in data analysis, prediction, and process optimization, the human elements of leadership—such as empathy, intuition, and creativity—remain irreplaceable. By drawing on established frameworks like

2 years ago

AI

Epistle on Democratization of Knowledge under Globalization: Engaging AMF

ABSTRACT This article is based on observation and experience of the author. The purpose of this article is to promote sharing of knowledge rather than keeping knowledge in silos. The article purports, that this be undertaken by the member nations of AMF to build the repository of knowledge of Asia

2 years ago

Asia Marketing Federation

CUSTOMER SATISFACTION AND COMMITMENT MEDIATE CUSTOMER ORIENTATION OF SERVICE EMPLOYEE AND CUSTOMER RETENTION IN INDONESIAN MULTI-FINANCE COMPANY

ABSTRACT This study aims to analyze the effect of Customer Orientation of Service Employees (COSE) on customer retention, with customer satisfaction and customer commitment serving as mediating variables. The study distributed questionnaires to 292 consumers who are customers with installment financing and have active contract status in a multi-finance company.

2 years ago

Advertorial

ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories, and drive brand perception, while also emphasizing the growing role of influencers in promoting products on social media. The article

2 years ago

Around The World

The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation

MANILA, PHILIPPINES — Manila became the epicenter of global marketing innovation as the Philippine Marketing Association (PMA) hosted the 4th World Marketing Forum and the 53rd National Marketing Conference. Over four transformative days from November 5 to 8, marketing leaders, innovators, and professionals converged to address pivotal topics like artificial

2 years ago

Asia Marketing Federation

Minor Food Group: Pioneering Responsible Marketing-Preneur and Winning the Asia Marketing Excellence Award in the Marketing 3.0 Category

Abstruct This article explores Minor Food Group’s journey toward winning the prestigious 2024 Asia Marketing Excellence Award in the “Marketing 3.0” category, awarded by the Asia Marketing Federation (AMF). Drawing on personal experiences as the head of the jury, the author delves into Minor Food Group’s “Responsible Marketing-Preneur” mindset, which

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Chief ‘AI’ Officer in the Leadership Value Chain?

Epistle on Democratization of Knowledge under Globalization: Engaging AMF

CUSTOMER SATISFACTION AND COMMITMENT MEDIATE CUSTOMER ORIENTATION OF SERVICE EMPLOYEE AND CUSTOMER RETENTION IN INDONESIAN MULTI-FINANCE COMPANY

The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation

Minor Food Group: Pioneering Responsible Marketing-Preneur and Winning the Asia Marketing Excellence Award in the Marketing 3.0 Category

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