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CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a look back at all the things that have happened so

NATION BRANDS 2018

Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that attracts investments, skilled migrants and tourists. The Brand Finance Nation Brands report evaluates the benefits for a nation through a

INTEGRATING TRADITIONAL WITH DIGITAL

In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British American Tobacco and Unilever. But his experiences are not limited there. As a graduate of Institute of Business Administration, University

LEVERAGING CREATIVITY THROUGH DIGITAL PLATFORMS

Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised some dissecting points on this definition at a recently held breakout session namely ‘Leveraging Creativity through Digital Platforms’, hosted by

The Gala Round: Robi Bangladesh YouthFest 2017 Powered by Sailor

“Robi Bangladesh YouthFest 2017 Powered by Sailor” is an initiative of Bangladesh Brand Forum with the motto of ‘Transforming 8 Divisions through Knowledge and Innovation’. Name of the initiative itself portrays it as a festival – a festival for the energetic youth of Bangladesh. This unique initiative endeavors to prepare

Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming to enter the lucrative arena of Islamic fashion. Raised in

On Branding and Private Universities

The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values of and for the youth of a country. To that end, there are technical dimensions to building capacity, i.e., endowing

Geeteara Safiya Choudhury Shares Her Diversified Life Experience at Bangladesh YouthFest 2016

Geeteara Safiya Choudhury, Chairman of Adcomm Ltd., one of the leading advertising & communication companies in Bangladesh, is the perfect example of an Iron Lady. Ex-advisor, Caretaker Government of Bangladesh, Ms. Choudhury shared her diversified life experience at the recently held Bangladesh YouthFest Gala Round. Following are the excerpts from her insightful

Memorandum of understanding (MoU) between ULAB and Chiang Mai University

Professor Imran Rahman, Vice Chancellor, University of Liberal Arts Bangladesh (ULAB), and Clinical Professor Niwes Nantachit, M.D. President, Chiang Mai University, Thailand (CMU)   together signed a memorandum of understanding (MoU) between their respective institutes on May 16, 2016 at office of the University, CMU, Thailand.  The academic collaborative agreement aims
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