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IS BOOST STILL THE SECRET OF OUR ENERGY?

Isn’t it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your friends’ or colleagues’ news-feed contain about the same type of content? It is quite perplexing once you start noticing phenomena

LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION

Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis shoes and later expanded into basketball, volleyball, athletics, and football. The company also started manufacturing sports clothing. The shoes won

DBL CERAMICS – A NEW DEFINITION OF VERSATILITY

Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation or remodeling, has led to the boom of local tiles industry over the period. besides the local investors, some foreign

MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided to bring its expertise in footwear into developing a homegrown

RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail industry. Organized retail, greater value, and more immersive experience is

Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears

Singapore, 18th February 2020 – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms.   Patients who visit MyDoc’s COVID-19 telemedical clinic

CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE

Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish on multi-cuisine food locations and make a memoir of experiences since its establishment. While Murtoza Zaman, the CEO of Unimart

DIGITAL BRANDING FOR HOTELS: THE FOUR E’S TO SUCCESS

By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University’s School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues to raise the bar on consumer expectations and experiences in every category, brands that survive and thrive in the future

NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019

The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the hashtag #BalanceforBetter across the social media platforms. It is a day to celebrate the women in our society who are

A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes, namely, Chloe Kim, the snowboarder who became the first female

SOCIAL ISSUES IN ADVERTISEMENT

IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided the world in half (if you haven’t watched it yet, please go to YouTube and watch it before reading this

ROLE OF BRANDS IN DIGITAL ERA

The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for the marketers is now the call which can shape modern business era. To discuss this, an exclusive session on “Role
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