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‘Homecoming’ by TBWA\Benchmark for Standard Chartered

TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the social and economic progress of the country and how the most international bank with its global network and expertise helps

Making Your Brand Image Safer on Facebook

Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as a platform easier and safer. In the digital world, advertisers need to be conscious of the safety of their brand,

GAMIFICATION: SCORING BIG ON CUSTOMER ENGAGEMENT

Companies have been incorporating game design elements into non-game applications for years now in a bid to improve the customer experience and keep customers interested. Companies like Starbucks and Nike hit it big with their gamified elements which have now become a mainstay. Starbucks’ ‘MyStarbucks Reward’ and Nike’s ‘Fuelband’ programs

IMPACT OF COVID-19 ON LOCAL ART COMMUNITY AND CULTURAL WORKERS

As the pandemic thrashes industries worldwide, a certain faction of professionals is severely affected. The impact of the outbreak has laid bare the already perilous economic climate in which the majority of the artists live; also, the disparity that exists between a handful of illustrious artists with gallery associations and

THE FUTURE OF RISK

Modern societies were built on the successful management of risk at an everyday level built on the principle that if individuals trust others, it will pose minimal, if any, harm to them and that public institutions exist to police are safe public spaces. When encountered with a threat at an

CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS

Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer’s interaction. Therefore, great customer experience can mean meeting or exceeding the expectations of the customer during all interactions with the brand or the company. Customer experience management (CXM) is the process of

COMMUNICATION IN THE TIME OF CORONA

The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers and employees through communications. Businesses are investing in Sip Trunk providers and using other technology to help employees that are working from home communicate efficiently. They are also
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