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The rise of experiential marketing

Do you remember the ‘Ice Bucket Challenge’? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring awareness to Amyotrophic Lateral Sclerosis (ALS), people who accepted the challenge poured a container of ice-cold water over themselves or

Navigating Brand Reputation Crises

Brands today represent a set of ideas and beliefs. They aim to create a positive image in the minds of their customers and employees. For example, a brand that strives for community transformation will try to make its employees and customers believe in the cause. By doing so, it forms

The Recent Trends in advertising in building brand image

As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand image of a corporation, retail outlet or product. It aids in developing a distinct brand image, which fosters brand loyalty

Evolving a brand’s purpose in the time of a recession

As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other business restrictions, brands have to think about keeping their consumers while they cut down on many costs. A recession is

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Motivating your consumer: The key for brand communication

Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of generic emotions. They could be either conscious or subconscious. These are an alternative of esoteric communications centered over specialist attractions

The World Cup Labyrinth of Fifa and Qatar

The year 2022 brought about another instalment of the FIFA World Cup. With the 22nd reincarnation of the world-acclaimed tournament, the FIFA world cup has only gotten bigger over the years. Perhaps this year is even bigger and more popular than the previous years. This is how football has evolved.

An ode to Jane Austen & how she became a brand

“It is a truth universally acknowledged” that Jane Austen, the Regency-era author, emerged as a legendary figure in Western literature years after her death. Centuries ago, she set unprecedented examples by smashing down patriarchal boundaries. If you couldn’t already tell, the truth is I am a big Jane Austen fan.

Ethical Branding

Brands are vital integrations of our life. Brands made us believe that the essentials we use define who we are. The clothes we wear, the phone we use, and the car we drive all represent a statement. Brands also make us buy things we don’t need and desire objects we

BRANDING vs MARKETING: DRAW A FINE LINE

Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this misconception is justified as these two concepts seem to overlap more often than not, are pretty similar in nature and

Mother’s Day: Inspiring Communications by Brands in Bangladesh

Mother’s Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we’d like to share some inspiring dynamic & audio-visual campaigns made by various brands in Bangladesh. Continue reading! Aura Taaga Horlicks Mother’s Plus bKash Nagad
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