Brand Buzz Archives

2 years ago

Brand Broadcast (PRs)

AkijBashir Group hosts ROSA Bathware’s Business conference of 2025 “Evolve Beyond” in Purbachal, Dhaka

AkijBashir Group recently concluded a grand day long ROSA bathware’s business conference of 2025, Evolve Beyond, at the CCULB Resort, Purbachal. The event brought together over 300+ business associates from the Group’s premium bathware brand Rosa. The conference served as a platform to align strategies and set ambitious goals for

2 years ago

Brand Buzz

Stop Targeting Gen Z: Why Age-Based Marketing Doesn’t Work

For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping people by such broad characteristics will naturally reveal their preferences, habits, and buying behaviours. Yet this outdated practice needs to

2 years ago

Brand Buzz

Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch

Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry Potter x Miniso Collection alongside the debut of the country’s first Harry Potter x Miniso themed store. The grand launch

2 years ago

Brand Broadcast (PRs)

Meena Bazar Expanded Footprints at Mirpur-11.5 and Aftabnagar

The country’s renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road; Block B of Aftabnagar on 26th December (Thursday) further solidifying its position as one of the leading retail brands in

2 years ago

AI

From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students, has already demonstrated its hold over contemporary topics, viral content, and engagement across channels in the post-July Revolution in Bangladesh.

2 years ago

Advertorial

From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

2 years ago

Brand Buzz

WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS

Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power of aesthetic empathy, a hidden element that distinguishes certain businesses from others. When we talk about aesthetics, we are referring

2 years ago

Brand Broadcast (PRs)

Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island

Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s beach and ensured safe disposal in the mainland. The predominant types of debris included food wrappers, plastic beverage bottles, bottle

2 years ago

Branding

ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”

ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at the ACI Centre in Tejgaon, Dhaka, marked a significant milestone in the company’s commitment to provide nutritious food for the

2 years ago

Branding Insight

Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection

The costs associated with developing B2B products and acquiring customers are substantial. In fact, they are often significantly higher than the first year’s revenue produced by selling the product. But it’s relatively easy for customers, whose up-front investment costs are low, to terminate a relationship with the seller if they

2 years ago

Branding Insight

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she never thought much about where her clothes came from or how they were made. But one day, while scrolling through

2 years ago

Branding Insight

Apple Intelligence is here!

Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk on its head. The beta version of Apple Intelligence is limited to some countries and only has a few basic

2 years ago

Branding Insight

Performance Branding: The Future of Integrated Marketing

The distinction between branding and performance marketing has become increasingly blurred in today’s evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour focused on long-term relationship building, and performance marketing viewed as a data-driven approach centred on short-term measurable results. Branding emphasised

2 years ago

Branding Insight

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty and generate businesses, the ecosystem itself has become evidently competitive and saturated. With the surge of creators rising each day,

2 years ago

Branding Insight

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

In the fast-evolving world of consumer behaviour, one question that often surfaces is whether people choose expensive brands merely to show off. With over eighteen years in the industry, mostly spent navigating the Bangladesh market and understanding its unique consumer segment and working with many industrialists in the country and

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AkijBashir Group hosts ROSA Bathware’s Business conference of 2025 “Evolve Beyond” in Purbachal, Dhaka

Stop Targeting Gen Z: Why Age-Based Marketing Doesn’t Work

Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch

Meena Bazar Expanded Footprints at Mirpur-11.5 and Aftabnagar

From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

From Ads to Uplift: Why Brands Are Embracing Joy

WHY AESTHETIC EMPATHY IS THE SECRET INGREDIENT IN TODAY’S TOP BRANDS

Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island

ACI Foods Limited (Rice Unit) Introduces country’s first fortified rice “ACI Pure Fortified Rice”

Toward Healthier B2B Relationships: A new way to reduce customer churn and even expand the connection

A Tide of Change: How Consumers are Driving Brands Towards Sustainability

Apple Intelligence is here!

Performance Branding: The Future of Integrated Marketing

Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy

Beyond the Label: The Real Reasons Behind Choosing Pricey Brands!!!

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