Branding Archives | BBF Digital
Skip links
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Twitter Facebook-square
Subscribe
Marketing
Brand buzz
In the news
Insights
Initiatives
Contribute
Linkedin Facebook-square

Olitalia Cooking Show Powered by Hisense: Global Brands, Culinary Excellence, and Innovation Converge in Dhaka

Olitalia Cooking Show powered by Hisense, event took place at Secret Recipe’s flagship outlet, Bashundhara, creating a unique platform that brought together global brands local culinary talents, and high-end home appliance innovation of Hisense. Ms. Sofia Battistini, official representative from Olitalia HQ, graced the occasion and shared insights on Olitalia’s

Unilever Bangladesh Organizes Three-Day Workshop on Environmental Journalism for Youth in Chattogram

Unilever Bangladesh, one of the country’s leading fast-moving consumer goods (FMCG) companies, recently organized a three-day workshop titled “Youth Journalism on Environment: A Focus on Plastic Waste Management” for aspiring young journalists in Chattogram. The workshop was held under Unilever Bangladesh’s plastic waste management initiative in partnership with Chattogram City

Inauguration of “Selections” at Kishoreganj

AkijBashir Group has recently expanded its footprint with the launch of a new showroom of its brand emporium, Selections, in Kishoreganj. Guided by the motto – “Select from the Best”, Selections was first introduced in October 2022, with the vision of offering customers a one-stop destination for all products under

Why Visual Identity Matters More Than Ever in 2025

In 2023, Twitter’s sudden rebrand to X under Elon Musk sparked massive backlash. Users felt disconnected from the brand they had grown familiar with for over a decade, and even the simple shift from the iconic blue bird to a stark black X led to confusion and a decline in

Should Companies Keep Chasing Branding Trends in 2025

Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the most recognisable brands in the world. Their secret? Consistency. Yet, in an era dominated by TikTok, where trends come and

Why Does the Best Product Don’t Always Win—But the Best Brand Does?

In today’s saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A better product doesn’t guarantee success. Instead, the brands that truly captivate and retain customers are those that construct immersive, interconnected

Holistic Leadership: Why the Future Lies Beyond Business

A new paradigm is gradually taking shape in the dynamic field of leadership, one that places equal emphasis on the accomplishment of organisational objectives and the overall development and well-being of leaders. This approach, known as holistic leadership development, acknowledges that in addition to traditional leadership abilities, effective leadership is

Branding Without Falling into the Cringe Trap

Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies to companies and major brands as well. If brands fail to manage their digital presence carefully, their steps can cause

Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies

Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex demands of modern businesses in a volatile, unpredictable, complex and ambiguous (VUCA) world. Today’s brands face challenges ranging from volatile

Why Data-Driven Branding is the Future of Business Success

It was the early 2000s, and Lawrence was the owner of a boutique coffee shop in a bustling urban neighbourhood. Business was good, but competition was fierce, and Lawrence’s branding efforts were largely based on guesswork. He would change her store’s logo on a whim, shift her coffee blends without
This website uses cookies to improve your web experience.
error: Content is protected !!
Explore
Drag