Best Brand Award 2015 Archives

11 years ago

Best Brand Award 2015

Grameenphone: Empowering the Aspiration of Customers

The entire telecommunication industry has gone through extraordinary transformation in Bangladesh. From a few voice customers and basic network infrastructure in the late 90s to today’s data-savvy users and high speed 3G mobile internet, a brand has to evolve rapidly to keep pace. Grameenphone not only progressed but also pioneered

11 years ago

Best Brand Award 2015

How Radio Foorti Became the Most Popular FM Radio Brand

With hip and happening music, cheerful, fresh and energetic RJs, Radio Foorti began its journey on 22nd September 2006 and since then, has grown to be the strongest FM brand in Bangladesh. Radio Foorti stays true to its motto, “Don’t Stop the Foorti” by hosting interactive radio programs and always

11 years ago

Best Brand Award 2015

The Food Joint Brand with the Best Customer Satisfaction

KFC stands for ‘Kentucky Fried Chicken’ and was started by a budding entrepreneur by the name Harland Sanders. While the first franchise was started way back in 1952 in Utah today KFC boasts of over 19,000 outlets in 120 countries. In Bangladesh, Transcom Foods Limited (TFL), which was already a

11 years ago

Best Brand Award 2015

The Branding Strategies of OTOBI

“OTOBI – means forest and is a Bengali word chosen by Late Nitun Kundu, one of the most renowned artist and sculptor and also the founder of OTOBI Limited.” He started this organization with the urge to create products that none other could do. From humble beginnings in 1975 in

11 years ago

Best Brand Award 2015

Aarong – Bridging Fashion with Craftsmanship

Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few scattered retailers in Dhaka, resulting in month long gaps between supply and payment. Aarong was then started to pay the

11 years ago

Best Brand Award 2015

Evolution of the Brand LUX in Bangladesh, since 1964

LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully held the 6th position in Overall Top 10 Brands for three consecutive years. LUX is the celebration of stardom, beauty

11 years ago

Best Brand Award 2015

The Story of BSRM: How a Brand Changed an Industry

In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by many as foolhardy, because steel was an extremely low involvement product back at that time. This was a market dominated

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In the news

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Grameenphone: Empowering the Aspiration of Customers

How Radio Foorti Became the Most Popular FM Radio Brand

The Food Joint Brand with the Best Customer Satisfaction

The Branding Strategies of OTOBI

Aarong – Bridging Fashion with Craftsmanship

Evolution of the Brand LUX in Bangladesh, since 1964

The Story of BSRM: How a Brand Changed an Industry

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