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Cognitive Dissonance in Consumer Buying Behaviour

The essence of indecisiveness in consumer behaviour inevitably lands a setback for brands and campaigns. There are several occasions when customers are interested in certain products or services but cannot make a decision for their internalised norms and beliefs. There may be cultural or social barriers or even personal contradictions.

The Past, Present, and Future of Corporate Architecture

Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental step to holding its own ground in the market. A clearer mental image results in a greater probability of accelerating

The Conclusion of a Glorious Epoch

Calling back to the days when we lived our own football career through a game is a real tear-jerker. Those were the golden days when we, as children, lived through every moment of a football game without any worries in the world. EA Sports really went big and perhaps wanted

Why are billionaires investing in anti-aging technology?

Men’s quest for immortality is as long as human civilization. We could find the ideas of elixir of life or the fountain of youth even in the earliest of mythologies and folklores. His attempt to imitate the ability of the gods however mostly resulted in tragic consequences. While a mere

THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS

Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of prosperity; for others, jobs are ways to implement lifelong dreams. In a growing economy forwarding with a global concept of

The Playbook to Develop a Successful Buyer Persona

Imaginary friends were a phenomenon for many as kids. In the realm of branding and marketing similarly, every marketer has an imaginary friend who helps them to strategize their agenda accordingly. This is called a ‘Buyer Persona’ – a fictional character systemically built-up to understand the needs of a potential

Neuromarketing: Where Marketing Meets Psychology

In the fast-growing modern world, new concepts and ideas are emerging regularly in different fields. For example, digital marketing has evolved as a revolutionary marketing discipline to keep pace and align with the digital world. However, another crucial wing of marketing is neuromarketing, a comparatively new discipline that combines concepts

Second edition of the AMF Journal

Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF was renamed Asia Marketing Federation (AMF) promulgated by the Jakarta Declaration. Professor Philip Kotler was named as the Honorary Patron

Call for Entries of COMMWARD 2021

Bangladesh Brand Forum (BBF) in association with Cannes Lions – International Festival of Creativity, brings to you the 10th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD 2021: Excellence in Creative Communication. Bangladesh Creative Forum (BCF) & Roaring Lions are the Strategic Partner of the initiative. The

Making Your Brand Image Safer on Facebook

Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as a platform easier and safer. In the digital world, advertisers need to be conscious of the safety of their brand,

Why TOM Awareness is NOT Absolutely Pointless Measure

The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about marketing and a big fan of brand marketing theories, I continuously read and update my knowledge in this domain. Whatever
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