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Tell a story in marketing

Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation, or go to a session? Maybe not that much, but now think about how much you remember when your friend

GIFS What are they and why are we obsessed with it

“Come look at this jif,” my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come to him, and he shows me the popular Michael Scott’s 2-second looped video where he’s screaming “NO”. The first thing

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Social trends for APAC brands to keep pace within 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta’s APAC VP looks at what brands should focus on this year.  I usually start the year by sharing what I know with businesses about the social media trends intersecting with business across our platforms.
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What’s Trending in Startup Investments

Startup business models have taken the world by storm in the last decade. With their roots deep in innovation, startup models aim to answer market demands by providing entirely new categories of goods and services. Whereas regular business models try to duplicate what’s been done before, startups attempt to create

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams. Its immersive nature supports the new digitization efforts to create and introduce new products

International Women’s Day Campaigns by Brands in Bangladesh

International Women’s Day is celebrated annually on March 8 as a focal point in the women’s rights movement, bringing attention to issues such as gender equality, reproductive rights, and violence and abuse against women. Let’s have a look at the communications by brands in Bangladesh. RFL Houseware SMC Orsaline N

Digital Summit 2022 Winning the digital age

Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on  December 17.  The speakers at the summit joined from different regions of the world and shared knowledge and experiences. Alongside, there were notable local experts who enlightened and put forward

Motivating your consumer: The key for brand communication

Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of generic emotions. They could be either conscious or subconscious. These are an alternative of esoteric communications centered over specialist attractions

Digital Transformation For Marketing Growth

15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal and external stakeholders. Let’s make website and chatbot for our digital customer experience. Let’s do metaverse for digital customer experience,

Social trends for APAC brands to keep pace with in 2023

AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta’s APAC VP looks at what should brands focus on this year. I usually start the year by sharing what I know with businesses about the social media trends intersecting with business across our platforms.

Inside the GenZ mind of work culture

The world is fast changing, and it is an old story. But it couldn’t be more true for Gen Z and their process of choosing their workplace. There is a common stereotype that goes around that the newer generation is only attracted to jobs which pay more. Big-name corporate institutions,
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